Don’t Waste Your Time on Networking Events

A networking event is not the opportunity for you to carry a sales pitch.

As much as we’re all in-touch digitally through the power of social media channels when Friendster and MySpace introduced a networking concept to us back in the early 90’s  to early 2000’s, we still can’t discount the fact that offline events are still a staple in connecting aspiring and successful professionals to grow your business.

There may be few who no longer see the use of attending such gathering or have already transcended from believing on networking events. Deliberating whether you should attend or not; my take will always be, GO.

 

Going to offline events and organizing a self-hosted networking event will give you the opportunity to connect with colleagues, like-minded individuals and potential clients. You might have fun too. Alongside to the fun, It gives you the privilege to step out of the four corners of your office. It’ll always be aa purposeful engagement.

As the saying goes: “fish where the fish are” and you’ll be able to pull in a help line on certain business proposals or collaborations when needed.

How would you make a networking event even more fruitful? Here are few strategies you might want to arrange:

Be the Host

Preparing your own event gives you the control over the attendees, the setting and how you’d like the engagement to turn out. You would want to contribute value and set objectives when you pull in people together.  Always put in consideration the fact that these engagement aims to develop relationships not just with prospective clients but also with those whom you’ve been or is working with.

With the objective in mind, choose an activity your existing clients will enjoy. It should be up to date and good reason for them to interact to one another regardless if they’re introvert or extrovert. Sharing the same passion will ignite the connection.

 

Indicate the program in the invitation, would there be any games? Something that would entice them to tag their friends along. Most professionals enjoys it when there are wine tastings and raffles to be given away.

 

Reunions

If it hasn’t occurred to your senses yet, the world revolves around the same circles. Eventually, one way or another, everyone are connected and can help on each other’s needs.  Organizing reunions allows you to reconnect with dormant ties – which are even more highly valuable than your current relationships. These people are the kind who loves success stories and would want to know how you’ve been since you bumped into each other. Alumni reunions are actually the best way to get-together, reconnect and inform them of what you’re now doing. Less awkward, more catching up.

 

The difference between hosting a professional event and reunions lies on the tactics on how you invite. Each professional event is more connecting to get to know people, deepen relationship with acquaintances and to purposeful business ties. However, with reunions, as you organize the engagement, you get to have quick calls to catch up and talk more on memorable past than sole professional interests.

Both strategies will allow you to deepen both existing and future relationships as you build new connections and broadening your reach. Always make these engagements fun and comfortable, this way, you’ll leave a lasting impression to be remembered by.

 

What urges you to attend networking events? Share your thoughts! 

 

 

Guarantee your conference is SOLD OUT!

Top secret tip: Invite Warren Buffet and Tony Fernandes. End of conversation.

Just kidding.

On a serious note, consider your conference as the product you’re selling (well, it is). Just like selling any merchandise, you’d need to ensure your conference is packed with value added learning keynote speakers and topics worth every registration currency. As much as your objectives are clear, you’d have to bank on reputation. You’re bringing like-minded individuals together. Ask yourselves the ‘Why’ and ‘How’ prior to blasting. Think on how your event will stand out in the crowd and how will you get to make people (and their companies sponsor) spend the money to attend.

Let me share to you few learnings that have helped drive our campaign towards SOLD OUT and (unfortunately) lead to declining further registrants; hopefully these will help promote yours, too!

Early Bird Rate

For being ahead of the game, give those registrants a heads-up and reward them for being first in line. When offering early bird rates, you’d always have to have it posted side-by-side the regular rate. Have group rates. If possible, give a significant amount of difference. Giving them a sense of urgency and realizing there’s a huge difference would encourage people to buy before the price increase.

Let them feel as if they won the lottery of discounts!

Industry Partners

Forge partnerships with your target industry partners. In every Industry, there are certain professional organizations who’s database are rich in resources and may be able to promote on your behalf. Give them an incentive, this way, they’ll be more encouraged to push your event and legitimately reach out to the qualified people you wouldn’t normally have access to on your behalf.

Social Media

You know your targets and we all do know every professional have their own LinkedIN account and have access to Facebook for personal networking. Take advantage of the fact you’ll be able to be in-control of your campaign and promote your event to relevant people in the industry you’d want to tap.

The visuals, however, should be compelling enough and has the information they need. Albeit it’s great to have drive to your website; your website should supplement your campaign and your social media visuals has the call-to-action.

Be consistent with weekly updates, constantly include the registration link on the caption and image for easy drive and share; and leverage on paid advertising to target people in the industry.

Need help on getting started? here is a guide on how to create Facebook Ads and a guide on how to execute a LinkedIn ad campaign.

Sponsors & Partners

Forging partnerships through sponsorships builds trust and credibility, the more sponsors you get to tap to join you, the more it’ll give your event a lasting and positive impression. Although, you will also have to consider who your targets are and relevance. In return, you may also give incentives to your sponsors. Allow them to offer your event either interim or their consumers. It’ll be a win-win situation, cross promote and support each other.

Website

These days, the one-pagers hits the spot. It’s direct and straight to the point. Your webpage is your store and you’d want the menu to be presented crisp and clear. Answer possible questions your registrants may ask and provide an easy contact page should there be further queries.

Have your drive to action towards registering. Make the REGISTRATION tab available for both sharing and easy registration. Don’t allow your registrant to loose sight of that tab.

Promote the Location

The truth is, everyone hates traffic and looking for parking. Give them the solution. Situate your event somewhere accessible and easy drive. Promote the location, not just your conference. You’ll need to tell your registrants that you’ve thought of their convenience.

Media Support

Not only does it help in promotion, it actually makes your conference legitimately something for everyone to consider and refer to as an event that needs to be attended. You’ll also need the added mileage for your sponsors.

Gamify your event

Sure, it may probably a formal engagement but giving a little fun won’t hurt. In fact, it can also make your attendees stay longer during the event for a grand raffle in stake! If they paid a hefty amount for the registration, a probably same cost or higher, would make them want to wish for them to win.

Handouts and Certificates

If it’ll be added to their credentials, the better.

Always have kits for every attendee – provide a pen or pencil, notepads, and handouts they can write on for their note taking. Your registrants are there to learn, you’ll need these for their ease and convenience.

Coverage

You should always have photographers and videographers to cover your event. You’ll need these for documentation for your partners and for your next event. Have a short on-site video summary for you to show as reference or you may also have the entire conference recorded for future sharing (you wouldn’t know right now but it’ll always come in handy).

 

VIP

Everyone is a VIP.  Think of your attendees ease from the registration process, welcoming to the after-event experience. It’s always important to leave a lasting impression which you can also bank on for the succeeding efforts.

These are only but few. What other ways can you think of to drive sales for your event?

TravelBookPH First Blogger Affiliate Get Together Event At The Legend Villas

The first ever TravelBook.ph Blogger Affiliate Get Together has been a huge success! From the event proper, to The Legend Villas Hotel Tour, and Buffet Lunch of Lola Maria Restaurant , TravelBook.ph’s Blogger Affiliates surely enjoyed the rest of the day!

True to its word, with the event’s fun and interactive contests, games, raffles, and networking opportunities, the blogger affiliates together with TravelBook’s Business Development Team had a great and exciting day to remember.

The Legend Villas toured the blogger affiliates around the hotel to check their elegant Function Rooms, and different hotel room types.

TravelBook.ph Blogger Affiliates in action as The Legend Villas Staff toured them around the place

TravelBook.ph Blogger Affiliates in action as The Legend Villas Staff toured them around the place

Buffet Lunch at Datu Room by Lola Maria Restaurant

Buffet Lunch at Datu Room by Lola Maria Restaurant

 

Here are some of the experiences of some of our Blogger Affiliates who attended the Get Together at The Legend Villas:

Travelbook

“The event was fun and at the same time informative. I was able to get to know other bloggers through the different fun activities and gained more information about TravelBook.ph, its Blogger Affiliate Program and about The Legend Villas as well.” – Carl Dizon, www.runtraveldiscover.com

“Yesterday was a milestone for me as a blogger. For twenty-two months, my introverted self was alone in “my blogging world”. Finally, I found the courage to go out there and meet like-minded people (who turned out to be really nice, by the way). Thank you TravelBook Philippines and The Legend Villas and to all other sponsors for my first ever official blogger event!” – Katrina Singson, www.mommykay.com

“One of the most interactive and fun Bloggers Affiliate events I had attended. A simple forgetting other stuff in blogging and just enjoy the laughter and fun during the event. Everyone is accommodating. Looking forward for a more fun and exciting events, and to be part of TravelBook Blogger Getaways. Kudos to the Team!” – Leomy Sanchez, leomyc.blogspot.com

Merci Beaucoup to TravelBookPH Get Together. A day of journey full of fun, games, prizes, learning, warmth, and sumptuous feast. Cheers! Till the next journey!” – Ma. Victoria Cruz, www.pilipinason-line.blogspot.com

“Travelbook.ph Affiliate Get Together has been a delight! Meeting and interacting with the other affiliates was fun. Awesome venue as well, very warm welcome, accommodating TravelBook.ph Ladies, always wearing their smiles!” – Rey Esteves, www.boyraket2.blogspot.com

“I was scammed! I was not informed that the event would be so fun and exciting. Aside from enjoying the activities and sumptuous food, I was able to meet and mingle with other bloggers too!” – Kerwin Lawrence Octavo; www.mrpogitips.com

 

Travelbook

 

This event will not be made possible without our generous sponsors: The Legend Villas, Lola Maria Restaurant, Get Go PH, Thumbprints Trading Inc., PhotoBook Worldwide, Climb Central Manila, Ortius International Inc., LifeKit, Zalora Philippines, Vivo Lumio Your To-Go Kit, and Pisig Ad Network.

TravelBook.ph is the fastest growing Online Travel Agency (OTA) in the Philippines which boasts more than 2,700 hotel listings all over the country. If you are a blogger and you want to earn more with your blog and attend exclusive events, trainings, seminars, and blogger getaways to different Philippine destinations, please sign up at affiliate.travelbook.ph.

On Business: Blissful Bed in B Hotel Alabang

A #blissfulbed would make you up and high on your game.

Far from the typical hospitality city of Metro Manila, B Hotel Alabang, a boutique hotel located in Alabang, Muntinlupa City is a property you would’ve not thought existed. When it comes to booking hotel suites – everything is all about location and not having to discount personal preference.

On a crucial productivity weekend, the desire to get things done and log-in a peaceful slumber is always a requisite.  B Hotel Alabang has the essentials a business traveler would need for a productive (yet restful) stay.

Quiet, charming and En Pointe.

The Welcoming

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Hotel Lobby and Restaurant Outlet Floor

This pocket-friendly yet quality abode is a sanctuary you’d want to classify as premium on value. 5-stars service and well taken cared property, managed by The Bellevue Hotels & Restaurants, a Philippine Hospitality Company. You’d be welcomed by smiling concierge staff  by the entrance. You may have your car parked at the basement or assisted on valet.

With its masculine yet soft lighted interiors, old and new guests alike will be impressed by the tidy freshly scented floors, soothing music and the calmness of the accommodating and professionally trained hospitality staff. You’d also be glad to be welcomed by the Hotel Manager.

The room

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There are only two types of rooms in all B Hotel Properties: Standard and Penthouse. On my first night, I stayed in room 516, Standard room and another at the Penthouse 1203 to cap a productive weekend.

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Upon entering, I was welcomed with a freshly powder scented room, folded swan towels, a long stemmed rose, a photo frame of myself and a personalised signed note from the General Manager which I thought is prudent.

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You’ll never forget a delightful surprise.

The living space in my accommodation was generous with ample room to relax and a desk which I’ve converted into a working space; the Penthouse came with extra amenities such a living room, dining area and mini kitchen.  The Standard suite is 29 sq m in size and came with a view of the village outdoor greenery below and the Penthouse of about 51 sqm with a view of the residences which is pretty relaxing to see from the 12th floor at night.

The room is tastefully finished with hints of modern art and expresses minimalism with the shades of brown, and orange burgundy.

I’ve never been this productive and restful in my entire hotel stays.

The bathroom

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Generally, aside from the room, the bathroom holds a huge importance in every accommodation.  It came with a complete set of toiletries and fresh clean towels. You may enjoy a rain shower bath on the Standard room or with the bath tub if you’re booked in a Penthouse Suite.

The facilities

This boutique hotel can house 152 rooms, has a lobby restaurant and a small pastry shop. Despite knowing they only have but one restaurant outlet, the food didn’t disappoint. Everything were generously portioned, flavourful yet reasonably priced. The chef’s may also serve out-of-the menu which is grand, and service arrives in about 10-15 minutes. What a feat!

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On Sunday’s, they transform the pastry area floor into a mini playpen for children to enjoy. Well thought of, family oriented.

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Sunday’s Playground

Room Service

 

 

The check-list

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What I loved about this hotel is the service trumps everything that they lack in terms of facilities. The people love their work immensely, they’re proud of the training they go through and smile throughout their shift without complaints. The confidence in them shows, the discipline is apparent, you can hear it from the way they answer and respond to your requests. They’re quick and efficient, I appreciate the reliability they showcased given I had to email my documents to be printed, to which they sent straight to my room and called-in for room service granted they knew I was working direly when they caught me eating busily during breakfast.

You’ll never go wrong with a property where people shines compassion.

Cost

For a reasonable price of Php 3,800 inclusive of taxes, including breakfast for a Standard room and Php 7,000 inclusive of taxes for a Penthouse Suite with breakfast. You may also seek for shuttle assistance to be sent to Bellevue Hotel should you wish to enjoy other amenities such as the swimming pool or the Vue bar for some night life.

Verdict

For a local hotel chain, it’s professionally-run that somehow – despite its size – manages to still excel in service like a 5 star hotel chain. I felt very welcome and would not hesitate to return.

Disclosure:  All opinions expressed in the post are my own.

B Hotel Alabang | 2107 Prime St., Madrigal Business Park Ayala Alabang, Muntinlupa, Philippines 1781 | Phone Number: +632 828 8181