On Today’s Hoteliers Marketing Strategy

 

marketing

Working back in the Hospitality Industry wherein budget constraints are prevalent; every dollar count. Transitioning from operating in agencies wherein budgets are hefty and abundant to being on the client side, adjustments certainly is a turn.

Here are key lessons I’ve learned on curating today’s Marketing Strategy.

Budget Approvals

Determining your annual budget requires specifics on what your marketing goals are. As a marketer, you’d have to plot holidays as primary revenue generating opportunities and focus your marketing budget and staff hours in. Thinking carefully on how you spend the budget entrusted to you should always  justify a desired ROI – though, this doesn’t come easily, or without effort and investment.

Social Listening

In the world where social media has been the immediate go-to for information dissemination, marketing efforts doesn’t only entail plotting the constant on your  marketing calendar; you’d need to stay close to where your guests and meeting planners go even if it’ll mean you’d have to deviate from your original marketing plan.

As a marketer, you’d have to read reviews and connect where your guests are mostly active. Just like guest services, you’d have to make sure you’ll also spend time building relationships and engagements online – optimize and update regularly.

While it’s not necessary to be everywhere and spreading yourself too thin across all the social media channels, be aware where the bulk of your guests hang out online and follow them.

Guest Reviews

Sometimes we don’t get the reviews we’d want to hear and read but given the thought guests gave time to write means they actually care and would want you to improve or get even better. With each review, this should be routed to every department for them to know of their weaknesses and strengths.

Guest reviews are what we call free market research.

Stay-up-to date on Trends

Even if we call them ‘trends’ there are marketing ideas that may fall flat on its face. Not all trends may work for your brand but this doesn’t mean it was a waste of effort – don’t feel crummy and bemoaning thinking you just wasted time but rather take it as a positive note on knowing what your target market fancy. If you’re not making mistakes or failing, then that likely means you’re not staying up-to-date and you’re growing old and stale. Not having to do anything new or away from what you’re accustomed to is  worst than not knowing.

Tailor your communication style

From social listening to staying up to date on the trends, a smart marketer would assess on the language that works with the certain target market. Narrow down our audience and tailor your communication style for engagement and reach. Build your campaigns for your food outlets and accommodation services based on the profiles who converse with you often and gradually transition to the niche you’d want to strengthen.

Outside looking in

Gone are those days when marketing is all about me, me and me.

Of course every social media channel should promote and fill your marketing campaigns with what your hotel offers, let your creative juices rule by involving your market on a conversation which will connect and help your guests plan their journey with you. Find out what they’re looking forward to most when they visit your destination, stay relevant by answering compelling questions on why should they pick you rather than just telling them what your rates are. Focus on your guests’ needs first, then use your marketing programs to address those.

 

 

Basic Wardrobe of a Young Professional

 

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My present occupation truly has been molding me from a young lady to blossom into a woman filled with confidence and spunk. Although my base of growth being a hotelier made me used wearing suits, coats and stockings; for the present job that I am in, we dress in a smart business casual attire – nothing too corporate, not too tacky and definitely far from being ragged but rather Professionally comfortable.

In the professional workplace, however, you ARE being judged on your appearance from the moment to set foot in your agency or a client’s boardroom.  Fair or unfair, your status in the workplace is impacted by your choice in couture.

I am actually grateful for what I am being molded to as, we are being taught to be ready to face clients, guests and whoever else everyday. You wouldn’t know who you will be bumping into office hours or not.

These are the key building blocks of your professional wardrobe. Whether you have a last minute meeting or a hectic morning, with these pieces you will never have another “I have nothing to wear” moment.

Top 10 must haves for your work wardrobe.

1- Black Pants
2- Solid Skirt
3- White Blouse
4- Fitted Blazer
5- Cardigan
6- Solid Dress
7- Black Shoes
8- White and Black Tshirt
9- Classic Watch
10- Tote Bag that will fit your resume

Don’t just stick to black and white. Neutral shades will boost up and compliment your wardrobe.  This may be brown, charcoal, or even olive.

List taken from source

Hang tight 2016: Manila Pavilion Hotel

 

CNY2016.jpegManila Pavilion Hotel celebrates the Year of the Fire Monkey with its Chinese goodies offering a special Oriental-themed cuisine at the hotel’s interactive lifestyle restaurant, Seasons.

Walk your way to the delightful goodness of Asian cuisine as Manila Pavilion’s Executive Chef Giovanni Sias stirs up one’s dining experience in a delightful staging of artfully-prepared Chinese specialties.

The rich Chinese cuisine is considered as one of the best known Asian food worldwide. Some of the dishes to please your appetite and will surely give you luck this year include Lion’s Head Meatballs that made of giant meatballs, wrapped in a mane of steamed cabbage, “Jiaozi,” the traditional Chinese Dumplings, fruits such as grapes, pomelo and tangerine, greens like spinach, lettuce and cabbage, the well-known sweet dessert, rice flour also known as “Nian Gao” (Tikoy) and of course the favorite long noodles that represent long life. Celebrate the year of the horse with these foods and dishes to usher prosperity, good luck and fortune for the whole year.

On the 8th of February bring the entire family at the hotel lobby before six o’clock in the evening strikes to usher in good health, wealth and luck with the traditional Lion and Dragon Dance performance, coin shower and the gastronomic surprises of the Oriental food fest.

Discover the flairs and flavors of real Chinese goodness with your friends and family at Seasons. The special offering of Chinese buffet at Manila Pavilion Hotel is available at a special discounted rate.

 

Visit the Manila Pavilion Hotel at United Nations Avenue corner Maria Orosa Street in Manila. Log on to www.waterfronthotels.com.ph or call 5261212, for inquiries and reservations; Like or Follow @WaterfrontMNL for regular updates.