Turn the IGNITION on in the Metro

As a serial entrepreneur there are a handful of task lists one should accomplish beyond creating and developing an idea. Pursuing a business and putting it into legitimacy oftentimes prevents an entrepreneur from pursuing their passion or if not, at least, it may hinder and eat their time, resources and motivation.

If you are part of the generation of entrepreneurs; getting to know IGNITION Venture Studio would come in handy (a necessity!) and scratch those things to do on your task lists. You’ll be able to save not only time and resources, you’d be able to spend time to what matters – Your business.

IGNITION Venture Studio is the metro’s first one-stop shop for entrepreneurs.  Being the digital nomads and self-starters that we are, all you’ve got to do is to walk-in to your space,  situate yourself comfortably and do the work that needs to be done.

With the help of Ignition Venture Studio,  you won’t need to worry on the rest of the business matters. Operate and let the machinery do its magic like clockwork: the tedious back office work, accounting services to ensure your tax is handled within compliance, human resource management, and even law consultations for your contracts and corporate housekeeping.

Isn’t that great? Bid farewell to recruitment, looking for the right person for the job and worrying on how to get your paperwork be handled Day-in, day-out. As a generation who’d want to make things work as fast as we can, calculated risks are all that we need. Ignition Venture Capital can already ensure you of all necessities and help you progress.

Located in the southern section of Metro Manila, the studio is within the proximity of the busy business district Manila and is within the heart of the new lifestyle center, Taguig.

During the interview I met the core of Ignition Innovations,  they sum up the space as a fully integrated market entry platform.

Aside from the typical co-working spaces agreement entrepreneurs always look for, you’d be able to have readily available in-house consultants onboard. Not only will you be able to have all the needed equipment for your conferences and printing of documents, you’d have actual access to the following services:

 

  • Business Registration (incl. Co-Founders Agreement, a.k.a business partner’s pre-nup)
  • Government compliance
  • Corporate Housekeeping
  • Immigration
  • Real Estate Transactions
  • Intellectual Property (trademarks)
  • Accounting/Book Keeping and Tax Filings
  • Human Resource Management
  • Tax Planning

The business came about when a group of industry experts thought on combining their practices all in one hub. With the mission to empower entrepreneurs, they stand tall and would want to foster a community of like-minded innovators,  build high end connected work spaces, provide professional business support services, and bridge venture capitalists with disruptive innovators long term.

Beyond being just a one-stop shop with all in-house experts and a co-working space for your everyday business needs, events and meetings in conference rooms;  Ignition also planted a Conceirge Service wherein they could lead you to rightful reputable service providers for the kind of industry you are on and what kind of specialty service you need.  Discussions can be readily available to the following entities for more boutique and specialized services:

  • Law firms
  • Accounting firms
  • Customs Brokers
  • Banks
  • Private Investigation Agencies
  • Real Estate Brokers
  • Security Agencies
  • Events and PR Firms
  • Travel Agencies

What else would you need? There’s no other excuse but to progress.

Meet the brains behind the venture:

Screen Shot 2017-06-12 at 9.04.22 PM

Photo (L-R)  Juan Paolo Villonco, Atticus King, Tanya Llana & Kassy Pajarillo (Author)

Juan Paolo Villonco (CEO) – is counsel to leading Filipino entrepreneurs and Fund Managers on legal aspects of their business and corporate affairs. He has the distinction of being the first Filipino graduate from Stanford Law School, graduating with Honors in 2014. He is an intra-corporate litigation specialist having practiced law for seven years with the Siguion Reyna Montecillo and Ongsiako Law Firm.

Atticus King – (Director) is a serial entrepreneur and angel investor. He has successfully invested and exited several start-ups in the health and wellness, publishing, hospitality and food industry.

Mark Tiaoqui (Services Director) – carries 10 years of premium corporate law experience having worked for some of the best and largest Philippine law firms. He began his career with the corporate law department of Picazo Buyco Tan Fider & Santos and eventually joined the Project Development and Finance and Tax groups of Romulo Mabanta Buenaventura Sayoc & de los Angeles.

Margo Flores (Finance Director) – has 14 years of exceptional experience in real estate and finance.  She is an expert in financial planning and equities. She continues to play a role in the growth of one of the up and coming private real estate companies in the CBD and has experience in office development, management, leasing and rehabilitation.

 

IGNITION Venture Studio
Facebook: http://bit.ly/IGNITIONstudioventure
Email: contact@ignition.biz
Number: +63 917 654 4110

 

Build An Iconic Brand – Not Just Any Brand.

Last week, I had a refresher’s course in Disrupting Branding and Marketing to feed my thoughts with new perspectives. I couldn’t help but share what I’ve learned. I had to re-evaluate my tactics and take a step back. Learning never stops and I’m glad I attended the event with much gusto.

Disruptive Branding, is this another term coined by another marketer? Truth to be told, a marketer should be leaders of coining new words to make an impact. Looking at the dictionary – Disruptive, have two polar opposite definition:

  1. Troublesome, unruly, badly behaved and undisciplined, or,
  2. Innovative and groundbreaking.

Keeping those definitions in mind, I was reminded on failed ventures I’ve tried (and what worked) to which I learned so much in my everyday practice. As a marketer, you’d have to be entrepreneurial and put yourself in the position the entrepreneur.

There’s no sense in building brands just the heck of not unless you purposely just want to spend your time conceptualising, putting components together for a wireframe, sourcing and the entire jazz just because. And, yes, sometime not too long ago, I have gone through this phase.

In order to successfully build an iconic brand, you’d have to stay away from the clutter. Be a newcomer who embraces and introduces a new normal. Think as an authority, not just another competitor. Being in the neutral state or in-between of things won’t make you and your brand float in abyss but it may rather set you up closer to failure and wasting precious efforts, time and money.

Create a Movement

As much as you have the entrepreneurial mindset, you’d always have to have the cause in mind – about 60% of it next to content and community of both 20% of the 100% mindset design equation.

If it frustrates you so much, do something about it and be the solution. Solve a problem and put it on top of your priority. The art of sub-communication will follow through – you’ll eat, breathe, sleep and wake-up wanting to solve the pain.

There must be a better way and an easier way to make this entire process simple!

Genuineness

People can read your intention first over the words you say. When you’re as genuinely authentic and mean so much to be the solution to be the value-added and the cure to pain, it’ll show. It shows.

Communicate

Be a pioneer and don’t be a maybe. Position yourself or your brand as a new category in a cluttered market. Don’t be an influencer who’d just accept anything free but rather be an authority wherein you make an impact, get endorsed and enthusiastically be talked about.

There is power in an authentic enthusiast.

With the right cause and positioning, as you search endlessly and breathe through your cause – people will walk in and ask for your brand rather than you always knocking on doors to convince them the need to allow you to enter.

Don’t stress much on the aesthetics, focus on what makes it an answer, a solution, a value-added brand that magnifies heaven made on earth.


Qualities of a Marketing Practitioner, Are You?

Being a Marketer means you’d have to operate as if you are the owner of the business; no, in fact, you are accountable and is the owner of the business. It is up to you on how you build awareness, drive interest of the consumers, stabilize recall and ultimately score continuous revenue by helping your Sales team who execute (often times, you become the sales person, too).

As a marketer, you’re the one who oversee implementation and execution of your team, you drive the wheel to form a well thought off and threshed out event marketing strategy which will launch your campaigns.

It’s a fun job but only if you’re ready to dive in as jack and jill of all trades.

What qualities should a marketer have these days?

1. Head for Figures

Just like handling a household, a marketer needs to have an eye on check and balances. You’ll be in charge of managing the budget and who will designate which goes to paid advertising plus cost analysis to bring in the results and how much you can afford.

Being a head of the figures would mean you’d need to monitor the expenditures constantly and review the effectiveness of each effort. These things may sound overwhelming but once you’ve got a hang of it, it’ll be the drug you would want to have at all times. It works, it really works.

2. Designer’s Brain

Let’s be a little forgiving, you may not have an artist brain but you should translate your ideas into a clearer vision on what design you’d want to have for your graphics designer to make. Marketing is not just about sales tactics; it’s about creating a brand, a vision, and a lifestyle. You should be able to formulate in the game plan the event’s visual identity – it’s a personality, a character that needs to be conceptualised, translated and to be understood by the consumer.

These are not limited to the event website, flyers, brochures, advertising artworks to give-away loots.

3. Project Manager & Leader

There are tons of work that needs to be done. How effective of a disseminator and delegator of ideas and thoughts are you? In this case, you’d also need to be a fantastic team player who can juggle and have a deep understanding on your working relationship with the rest of the team working with your campaign.

As a person with the line management responsibility, you’ll have to oversee everything and go through performance reviews. Practice expressing a clear vision for the future of your event and campaigns.

4. System’s in Place

How organized are you? a marketer should have a progressive sheet as guide for the machinery to work properly. Creativity and organisation may not always work hand in hand but as a marketer, you’d always have to be methodical and strategic. Get your campaign dates working accordingly, listen to the behavior of your consumers, and implement the use of customer relationship for future marketing efforts.

5. Networker

How you represent yourself will always say a whole lot about you and your business. You’d need to thicken that contact base for future endeavors and possible collaborations. A marketer should always adept at building relationships whether it’s for corporate, association, industry partners or simply for potential sponsors and clients.

6. A whole lot of Social

Your thirst for growth and getting to know people should be overflowing. Social media and digital plays a massive role in the promotion of campaigns, enabling you to connect and engage with potential consumers, clients, attendees and partners. You will need to be the most passionate about your campaigns – live, eat, breathe and be it.

Embrace technology and continuously learn how to improve your tactics whether it’s for Google AdWords, Mailchimp, pay-per-lick, automation or affiliate marketing. Be up to date and ensure you’ve got all your bases updated and loaded. A good content always has good organic visibility but adapting the pulse of the new tools and trends will help boost your marketing efforts effectively.

In a nutshell, a Marketing Practitioner sure does possess a plethora of skills with a deep understanding of the target demographic; what interests them, where to reach them and how to get them to engage plus put everything in place to get it all rolling. No marketer can do all these alone but with the power of delegation and choosing the right team, it can be done. Always get the history of your efforts as the baseline and move forward with your budget and gantt charts moving.

Keep that passion burning!