When event planners take on a new project, they think of numerous considerations before pursuing: Who will be the attendees, what they want in the event, and how the event planners can receive their opinions. Usually, they get the attendees’ feedback during the event or have a post-event survey to keep the event relevant even after it is done. With technology on the rise, event planners are now compelled to make use of the mobile phones and internet services to elevate customer and business experience. Here are two ways on how to make the attendees mingle with the event to a more personal experience.
1. Utilize a social media platform [or a lot of them]
With Facebook’s additional group and page feature, event planners can create a group or page for information dissemination which entails buzz [teasers, ads, trailers]. Through social media channels, discussions can be started on this platform by the people expressing what they want to see in the event or what are they excited about [Make sure you answer questions in real-time]. It becomes a tool for market research.
Another strategy event planners can do is to create a hashtag to be used during the event for easy monitoring. These hashtags can be posted in different platforms of social media [e.g. Facebook, Twitter, Instagram, etc.]; this way, you’ll be able to see how the ‘party’ is moving and get to have visual insights on how the attendees are.
With those in mind, you can get your analytics and feedback in a flash. Furthermore, attendees can interact with the speakers of the event through the social media platform you’ve chosen.
2. Use an Event App
Sometimes inclusivity is a good thing. It adds prestige. However, those who make use of an events app set in public certainly gives more impact to those who weren’t able to join a feeling of inclusion and feel envious that they should’ve gone.
With the majority of people having a smartphone, using an event app is now deemed an imperative for making the event experience memorable. An estimated 2.32 billion people have a smartphone, it’s no surprise that event planners now use some form of application. By means of an app you can leverage real-time updates, connecting the audience through a safe platform, and increase the link of personal sharing.
You also become an advocate of going paperless and cut costs. You’ll have everything an attendee needs and get to reach out to other attendees easily.
The day’s activities can be shown through an event app so attendees will not miss a session on the event. Honesty App‘s Summit for Conference and Tradeshows provides group chats for the attendees to use and tools for planning the event itself.
Overall if you show that your attendees’ opinions and feedbacks matter, it creates loyal and way more engaging audience for the next event to come.
Interested in having your own App? Request a personalized demo with our team. Drop me a message and I’ll get back in touch with you.