Turn the IGNITION on in the Metro

As a serial entrepreneur there are a handful of task lists one should accomplish beyond creating and developing an idea. Pursuing a business and putting it into legitimacy oftentimes prevents an entrepreneur from pursuing their passion or if not, at least, it may hinder and eat their time, resources and motivation.

If you are part of the generation of entrepreneurs; getting to know IGNITION Venture Studio would come in handy (a necessity!) and scratch those things to do on your task lists. You’ll be able to save not only time and resources, you’d be able to spend time to what matters – Your business.

IGNITION Venture Studio is the metro’s first one-stop shop for entrepreneurs.  Being the digital nomads and self-starters that we are, all you’ve got to do is to walk-in to your space,  situate yourself comfortably and do the work that needs to be done.

With the help of Ignition Venture Studio,  you won’t need to worry on the rest of the business matters. Operate and let the machinery do its magic like clockwork: the tedious back office work, accounting services to ensure your tax is handled within compliance, human resource management, and even law consultations for your contracts and corporate housekeeping.

Isn’t that great? Bid farewell to recruitment, looking for the right person for the job and worrying on how to get your paperwork be handled Day-in, day-out. As a generation who’d want to make things work as fast as we can, calculated risks are all that we need. Ignition Venture Capital can already ensure you of all necessities and help you progress.

Located in the southern section of Metro Manila, the studio is within the proximity of the busy business district Manila and is within the heart of the new lifestyle center, Taguig.

During the interview I met the core of Ignition Innovations,  they sum up the space as a fully integrated market entry platform.

Aside from the typical co-working spaces agreement entrepreneurs always look for, you’d be able to have readily available in-house consultants onboard. Not only will you be able to have all the needed equipment for your conferences and printing of documents, you’d have actual access to the following services:

 

  • Business Registration (incl. Co-Founders Agreement, a.k.a business partner’s pre-nup)
  • Government compliance
  • Corporate Housekeeping
  • Immigration
  • Real Estate Transactions
  • Intellectual Property (trademarks)
  • Accounting/Book Keeping and Tax Filings
  • Human Resource Management
  • Tax Planning

The business came about when a group of industry experts thought on combining their practices all in one hub. With the mission to empower entrepreneurs, they stand tall and would want to foster a community of like-minded innovators,  build high end connected work spaces, provide professional business support services, and bridge venture capitalists with disruptive innovators long term.

Beyond being just a one-stop shop with all in-house experts and a co-working space for your everyday business needs, events and meetings in conference rooms;  Ignition also planted a Conceirge Service wherein they could lead you to rightful reputable service providers for the kind of industry you are on and what kind of specialty service you need.  Discussions can be readily available to the following entities for more boutique and specialized services:

  • Law firms
  • Accounting firms
  • Customs Brokers
  • Banks
  • Private Investigation Agencies
  • Real Estate Brokers
  • Security Agencies
  • Events and PR Firms
  • Travel Agencies

What else would you need? There’s no other excuse but to progress.

Meet the brains behind the venture:

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Photo (L-R)  Juan Paolo Villonco, Atticus King, Tanya Llana & Kassy Pajarillo (Author)

Juan Paolo Villonco (CEO) – is counsel to leading Filipino entrepreneurs and Fund Managers on legal aspects of their business and corporate affairs. He has the distinction of being the first Filipino graduate from Stanford Law School, graduating with Honors in 2014. He is an intra-corporate litigation specialist having practiced law for seven years with the Siguion Reyna Montecillo and Ongsiako Law Firm.

Atticus King – (Director) is a serial entrepreneur and angel investor. He has successfully invested and exited several start-ups in the health and wellness, publishing, hospitality and food industry.

Mark Tiaoqui (Services Director) – carries 10 years of premium corporate law experience having worked for some of the best and largest Philippine law firms. He began his career with the corporate law department of Picazo Buyco Tan Fider & Santos and eventually joined the Project Development and Finance and Tax groups of Romulo Mabanta Buenaventura Sayoc & de los Angeles.

Margo Flores (Finance Director) – has 14 years of exceptional experience in real estate and finance.  She is an expert in financial planning and equities. She continues to play a role in the growth of one of the up and coming private real estate companies in the CBD and has experience in office development, management, leasing and rehabilitation.

 

IGNITION Venture Studio
Facebook: http://bit.ly/IGNITIONstudioventure
Email: contact@ignition.biz
Number: +63 917 654 4110

 

Build An Iconic Brand – Not Just Any Brand.

Last week, I had a refresher’s course in Disrupting Branding and Marketing to feed my thoughts with new perspectives. I couldn’t help but share what I’ve learned. I had to re-evaluate my tactics and take a step back. Learning never stops and I’m glad I attended the event with much gusto.

Disruptive Branding, is this another term coined by another marketer? Truth to be told, a marketer should be leaders of coining new words to make an impact. Looking at the dictionary – Disruptive, have two polar opposite definition:

  1. Troublesome, unruly, badly behaved and undisciplined, or,
  2. Innovative and groundbreaking.

Keeping those definitions in mind, I was reminded on failed ventures I’ve tried (and what worked) to which I learned so much in my everyday practice. As a marketer, you’d have to be entrepreneurial and put yourself in the position the entrepreneur.

There’s no sense in building brands just the heck of not unless you purposely just want to spend your time conceptualising, putting components together for a wireframe, sourcing and the entire jazz just because. And, yes, sometime not too long ago, I have gone through this phase.

In order to successfully build an iconic brand, you’d have to stay away from the clutter. Be a newcomer who embraces and introduces a new normal. Think as an authority, not just another competitor. Being in the neutral state or in-between of things won’t make you and your brand float in abyss but it may rather set you up closer to failure and wasting precious efforts, time and money.

Create a Movement

As much as you have the entrepreneurial mindset, you’d always have to have the cause in mind – about 60% of it next to content and community of both 20% of the 100% mindset design equation.

If it frustrates you so much, do something about it and be the solution. Solve a problem and put it on top of your priority. The art of sub-communication will follow through – you’ll eat, breathe, sleep and wake-up wanting to solve the pain.

There must be a better way and an easier way to make this entire process simple!

Genuineness

People can read your intention first over the words you say. When you’re as genuinely authentic and mean so much to be the solution to be the value-added and the cure to pain, it’ll show. It shows.

Communicate

Be a pioneer and don’t be a maybe. Position yourself or your brand as a new category in a cluttered market. Don’t be an influencer who’d just accept anything free but rather be an authority wherein you make an impact, get endorsed and enthusiastically be talked about.

There is power in an authentic enthusiast.

With the right cause and positioning, as you search endlessly and breathe through your cause – people will walk in and ask for your brand rather than you always knocking on doors to convince them the need to allow you to enter.

Don’t stress much on the aesthetics, focus on what makes it an answer, a solution, a value-added brand that magnifies heaven made on earth.


Qualities of a Marketing Practitioner, Are You?

Being a Marketer means you’d have to operate as if you are the owner of the business; no, in fact, you are accountable and is the owner of the business. It is up to you on how you build awareness, drive interest of the consumers, stabilize recall and ultimately score continuous revenue by helping your Sales team who execute (often times, you become the sales person, too).

As a marketer, you’re the one who oversee implementation and execution of your team, you drive the wheel to form a well thought off and threshed out event marketing strategy which will launch your campaigns.

It’s a fun job but only if you’re ready to dive in as jack and jill of all trades.

What qualities should a marketer have these days?

1. Head for Figures

Just like handling a household, a marketer needs to have an eye on check and balances. You’ll be in charge of managing the budget and who will designate which goes to paid advertising plus cost analysis to bring in the results and how much you can afford.

Being a head of the figures would mean you’d need to monitor the expenditures constantly and review the effectiveness of each effort. These things may sound overwhelming but once you’ve got a hang of it, it’ll be the drug you would want to have at all times. It works, it really works.

2. Designer’s Brain

Let’s be a little forgiving, you may not have an artist brain but you should translate your ideas into a clearer vision on what design you’d want to have for your graphics designer to make. Marketing is not just about sales tactics; it’s about creating a brand, a vision, and a lifestyle. You should be able to formulate in the game plan the event’s visual identity – it’s a personality, a character that needs to be conceptualised, translated and to be understood by the consumer.

These are not limited to the event website, flyers, brochures, advertising artworks to give-away loots.

3. Project Manager & Leader

There are tons of work that needs to be done. How effective of a disseminator and delegator of ideas and thoughts are you? In this case, you’d also need to be a fantastic team player who can juggle and have a deep understanding on your working relationship with the rest of the team working with your campaign.

As a person with the line management responsibility, you’ll have to oversee everything and go through performance reviews. Practice expressing a clear vision for the future of your event and campaigns.

4. System’s in Place

How organized are you? a marketer should have a progressive sheet as guide for the machinery to work properly. Creativity and organisation may not always work hand in hand but as a marketer, you’d always have to be methodical and strategic. Get your campaign dates working accordingly, listen to the behavior of your consumers, and implement the use of customer relationship for future marketing efforts.

5. Networker

How you represent yourself will always say a whole lot about you and your business. You’d need to thicken that contact base for future endeavors and possible collaborations. A marketer should always adept at building relationships whether it’s for corporate, association, industry partners or simply for potential sponsors and clients.

6. A whole lot of Social

Your thirst for growth and getting to know people should be overflowing. Social media and digital plays a massive role in the promotion of campaigns, enabling you to connect and engage with potential consumers, clients, attendees and partners. You will need to be the most passionate about your campaigns – live, eat, breathe and be it.

Embrace technology and continuously learn how to improve your tactics whether it’s for Google AdWords, Mailchimp, pay-per-lick, automation or affiliate marketing. Be up to date and ensure you’ve got all your bases updated and loaded. A good content always has good organic visibility but adapting the pulse of the new tools and trends will help boost your marketing efforts effectively.

In a nutshell, a Marketing Practitioner sure does possess a plethora of skills with a deep understanding of the target demographic; what interests them, where to reach them and how to get them to engage plus put everything in place to get it all rolling. No marketer can do all these alone but with the power of delegation and choosing the right team, it can be done. Always get the history of your efforts as the baseline and move forward with your budget and gantt charts moving.

Keep that passion burning!

Don’t Waste Your Time on Networking Events

A networking event is not the opportunity for you to carry a sales pitch.

As much as we’re all in-touch digitally through the power of social media channels when Friendster and MySpace introduced a networking concept to us back in the early 90’s  to early 2000’s, we still can’t discount the fact that offline events are still a staple in connecting aspiring and successful professionals to grow your business.

There may be few who no longer see the use of attending such gathering or have already transcended from believing on networking events. Deliberating whether you should attend or not; my take will always be, GO.

 

Going to offline events and organizing a self-hosted networking event will give you the opportunity to connect with colleagues, like-minded individuals and potential clients. You might have fun too. Alongside to the fun, It gives you the privilege to step out of the four corners of your office. It’ll always be aa purposeful engagement.

As the saying goes: “fish where the fish are” and you’ll be able to pull in a help line on certain business proposals or collaborations when needed.

How would you make a networking event even more fruitful? Here are few strategies you might want to arrange:

Be the Host

Preparing your own event gives you the control over the attendees, the setting and how you’d like the engagement to turn out. You would want to contribute value and set objectives when you pull in people together.  Always put in consideration the fact that these engagement aims to develop relationships not just with prospective clients but also with those whom you’ve been or is working with.

With the objective in mind, choose an activity your existing clients will enjoy. It should be up to date and good reason for them to interact to one another regardless if they’re introvert or extrovert. Sharing the same passion will ignite the connection.

 

Indicate the program in the invitation, would there be any games? Something that would entice them to tag their friends along. Most professionals enjoys it when there are wine tastings and raffles to be given away.

 

Reunions

If it hasn’t occurred to your senses yet, the world revolves around the same circles. Eventually, one way or another, everyone are connected and can help on each other’s needs.  Organizing reunions allows you to reconnect with dormant ties – which are even more highly valuable than your current relationships. These people are the kind who loves success stories and would want to know how you’ve been since you bumped into each other. Alumni reunions are actually the best way to get-together, reconnect and inform them of what you’re now doing. Less awkward, more catching up.

 

The difference between hosting a professional event and reunions lies on the tactics on how you invite. Each professional event is more connecting to get to know people, deepen relationship with acquaintances and to purposeful business ties. However, with reunions, as you organize the engagement, you get to have quick calls to catch up and talk more on memorable past than sole professional interests.

Both strategies will allow you to deepen both existing and future relationships as you build new connections and broadening your reach. Always make these engagements fun and comfortable, this way, you’ll leave a lasting impression to be remembered by.

 

What urges you to attend networking events? Share your thoughts! 

 

 

Guarantee your conference is SOLD OUT!

Top secret tip: Invite Warren Buffet and Tony Fernandes. End of conversation.

Just kidding.

On a serious note, consider your conference as the product you’re selling (well, it is). Just like selling any merchandise, you’d need to ensure your conference is packed with value added learning keynote speakers and topics worth every registration currency. As much as your objectives are clear, you’d have to bank on reputation. You’re bringing like-minded individuals together. Ask yourselves the ‘Why’ and ‘How’ prior to blasting. Think on how your event will stand out in the crowd and how will you get to make people (and their companies sponsor) spend the money to attend.

Let me share to you few learnings that have helped drive our campaign towards SOLD OUT and (unfortunately) lead to declining further registrants; hopefully these will help promote yours, too!

Early Bird Rate

For being ahead of the game, give those registrants a heads-up and reward them for being first in line. When offering early bird rates, you’d always have to have it posted side-by-side the regular rate. Have group rates. If possible, give a significant amount of difference. Giving them a sense of urgency and realizing there’s a huge difference would encourage people to buy before the price increase.

Let them feel as if they won the lottery of discounts!

Industry Partners

Forge partnerships with your target industry partners. In every Industry, there are certain professional organizations who’s database are rich in resources and may be able to promote on your behalf. Give them an incentive, this way, they’ll be more encouraged to push your event and legitimately reach out to the qualified people you wouldn’t normally have access to on your behalf.

Social Media

You know your targets and we all do know every professional have their own LinkedIN account and have access to Facebook for personal networking. Take advantage of the fact you’ll be able to be in-control of your campaign and promote your event to relevant people in the industry you’d want to tap.

The visuals, however, should be compelling enough and has the information they need. Albeit it’s great to have drive to your website; your website should supplement your campaign and your social media visuals has the call-to-action.

Be consistent with weekly updates, constantly include the registration link on the caption and image for easy drive and share; and leverage on paid advertising to target people in the industry.

Need help on getting started? here is a guide on how to create Facebook Ads and a guide on how to execute a LinkedIn ad campaign.

Sponsors & Partners

Forging partnerships through sponsorships builds trust and credibility, the more sponsors you get to tap to join you, the more it’ll give your event a lasting and positive impression. Although, you will also have to consider who your targets are and relevance. In return, you may also give incentives to your sponsors. Allow them to offer your event either interim or their consumers. It’ll be a win-win situation, cross promote and support each other.

Website

These days, the one-pagers hits the spot. It’s direct and straight to the point. Your webpage is your store and you’d want the menu to be presented crisp and clear. Answer possible questions your registrants may ask and provide an easy contact page should there be further queries.

Have your drive to action towards registering. Make the REGISTRATION tab available for both sharing and easy registration. Don’t allow your registrant to loose sight of that tab.

Promote the Location

The truth is, everyone hates traffic and looking for parking. Give them the solution. Situate your event somewhere accessible and easy drive. Promote the location, not just your conference. You’ll need to tell your registrants that you’ve thought of their convenience.

Media Support

Not only does it help in promotion, it actually makes your conference legitimately something for everyone to consider and refer to as an event that needs to be attended. You’ll also need the added mileage for your sponsors.

Gamify your event

Sure, it may probably a formal engagement but giving a little fun won’t hurt. In fact, it can also make your attendees stay longer during the event for a grand raffle in stake! If they paid a hefty amount for the registration, a probably same cost or higher, would make them want to wish for them to win.

Handouts and Certificates

If it’ll be added to their credentials, the better.

Always have kits for every attendee – provide a pen or pencil, notepads, and handouts they can write on for their note taking. Your registrants are there to learn, you’ll need these for their ease and convenience.

Coverage

You should always have photographers and videographers to cover your event. You’ll need these for documentation for your partners and for your next event. Have a short on-site video summary for you to show as reference or you may also have the entire conference recorded for future sharing (you wouldn’t know right now but it’ll always come in handy).

 

VIP

Everyone is a VIP.  Think of your attendees ease from the registration process, welcoming to the after-event experience. It’s always important to leave a lasting impression which you can also bank on for the succeeding efforts.

These are only but few. What other ways can you think of to drive sales for your event?

On Business: Blissful Bed in B Hotel Alabang

A #blissfulbed would make you up and high on your game.

Far from the typical hospitality city of Metro Manila, B Hotel Alabang, a boutique hotel located in Alabang, Muntinlupa City is a property you would’ve not thought existed. When it comes to booking hotel suites – everything is all about location and not having to discount personal preference.

On a crucial productivity weekend, the desire to get things done and log-in a peaceful slumber is always a requisite.  B Hotel Alabang has the essentials a business traveler would need for a productive (yet restful) stay.

Quiet, charming and En Pointe.

The Welcoming

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Hotel Lobby and Restaurant Outlet Floor

This pocket-friendly yet quality abode is a sanctuary you’d want to classify as premium on value. 5-stars service and well taken cared property, managed by The Bellevue Hotels & Restaurants, a Philippine Hospitality Company. You’d be welcomed by smiling concierge staff  by the entrance. You may have your car parked at the basement or assisted on valet.

With its masculine yet soft lighted interiors, old and new guests alike will be impressed by the tidy freshly scented floors, soothing music and the calmness of the accommodating and professionally trained hospitality staff. You’d also be glad to be welcomed by the Hotel Manager.

The room

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There are only two types of rooms in all B Hotel Properties: Standard and Penthouse. On my first night, I stayed in room 516, Standard room and another at the Penthouse 1203 to cap a productive weekend.

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Upon entering, I was welcomed with a freshly powder scented room, folded swan towels, a long stemmed rose, a photo frame of myself and a personalised signed note from the General Manager which I thought is prudent.

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You’ll never forget a delightful surprise.

The living space in my accommodation was generous with ample room to relax and a desk which I’ve converted into a working space; the Penthouse came with extra amenities such a living room, dining area and mini kitchen.  The Standard suite is 29 sq m in size and came with a view of the village outdoor greenery below and the Penthouse of about 51 sqm with a view of the residences which is pretty relaxing to see from the 12th floor at night.

The room is tastefully finished with hints of modern art and expresses minimalism with the shades of brown, and orange burgundy.

I’ve never been this productive and restful in my entire hotel stays.

The bathroom

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Generally, aside from the room, the bathroom holds a huge importance in every accommodation.  It came with a complete set of toiletries and fresh clean towels. You may enjoy a rain shower bath on the Standard room or with the bath tub if you’re booked in a Penthouse Suite.

The facilities

This boutique hotel can house 152 rooms, has a lobby restaurant and a small pastry shop. Despite knowing they only have but one restaurant outlet, the food didn’t disappoint. Everything were generously portioned, flavourful yet reasonably priced. The chef’s may also serve out-of-the menu which is grand, and service arrives in about 10-15 minutes. What a feat!

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On Sunday’s, they transform the pastry area floor into a mini playpen for children to enjoy. Well thought of, family oriented.

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Sunday’s Playground

Room Service

 

 

The check-list

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What I loved about this hotel is the service trumps everything that they lack in terms of facilities. The people love their work immensely, they’re proud of the training they go through and smile throughout their shift without complaints. The confidence in them shows, the discipline is apparent, you can hear it from the way they answer and respond to your requests. They’re quick and efficient, I appreciate the reliability they showcased given I had to email my documents to be printed, to which they sent straight to my room and called-in for room service granted they knew I was working direly when they caught me eating busily during breakfast.

You’ll never go wrong with a property where people shines compassion.

Cost

For a reasonable price of Php 3,800 inclusive of taxes, including breakfast for a Standard room and Php 7,000 inclusive of taxes for a Penthouse Suite with breakfast. You may also seek for shuttle assistance to be sent to Bellevue Hotel should you wish to enjoy other amenities such as the swimming pool or the Vue bar for some night life.

Verdict

For a local hotel chain, it’s professionally-run that somehow – despite its size – manages to still excel in service like a 5 star hotel chain. I felt very welcome and would not hesitate to return.

Disclosure:  All opinions expressed in the post are my own.

B Hotel Alabang | 2107 Prime St., Madrigal Business Park Ayala Alabang, Muntinlupa, Philippines 1781 | Phone Number: +632 828 8181