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1.       Paperwork is now digital There’s not much use in buying reams of paper and stocking inks for your printer. When you use technology, tasks get a lot easier to do and sharing the work you’ve done turns into a breeze. Sending emails instead of snail mails – just majority of the needed paperwork is...
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When event planners take on a new project, they think of numerous considerations before pursuing: Who will be the attendees, what they want in the event, and how the event planners can receive their opinions. Usually, they get the attendees’ feedback during the event or have a post-event survey to keep the event relevant even...
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I am still astonished from the week that was when our startup, Honesty Apps (Honesty Worldwide Ltd), conquered two different areas in the metro for a week-long engagement from June 19-24, 2017. Our team breezed and came through with ease. I am still coming down from Negosyo Fair 2017, a government initiated event gathering of...
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As a serial entrepreneur there are a handful of task lists one should accomplish beyond creating and developing an idea. Pursuing a business and putting it into legitimacy oftentimes prevents an entrepreneur from pursuing their passion or if not, at least, it may hinder and eat their time, resources and motivation. If you are part...
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Last week, I had a refresher’s course in Disrupting Branding and Marketing to feed my thoughts with new perspectives. I couldn’t help but share what I’ve learned. I had to re-evaluate my tactics and take a step back. Learning never stops and I’m glad I attended the event with much gusto. Disruptive Branding, is this...
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Being a Marketer means you’d have to operate as if you are the owner of the business; no, in fact, you are accountable and is the owner of the business. It is up to you on how you build awareness, drive interest of the consumers, stabilize recall and ultimately score continuous revenue by helping your...
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A networking event is not the opportunity for you to carry a sales pitch. As much as we’re all in-touch digitally through the power of social media channels when Friendster and MySpace introduced a networking concept to us back in the early 90’s  to early 2000’s, we still can’t discount the fact that offline events...
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Top secret tip: Invite Warren Buffet and Tony Fernandes. End of conversation. Just kidding. On a serious note, consider your conference as the product you’re selling (well, it is). Just like selling any merchandise, you’d need to ensure your conference is packed with value added learning keynote speakers and topics worth every registration currency. As...
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