Qualities of a Marketing Practitioner, Are You?

Being a Marketer means you’d have to operate as if you are the owner of the business; no, in fact, you are accountable and is the owner of the business. It is up to you on how you build awareness, drive interest of the consumers, stabilize recall and ultimately score continuous revenue by helping your Sales team who execute (often times, you become the sales person, too).

As a marketer, you’re the one who oversee implementation and execution of your team, you drive the wheel to form a well thought off and threshed out event marketing strategy which will launch your campaigns.

It’s a fun job but only if you’re ready to dive in as jack and jill of all trades.

What qualities should a marketer have these days?

1. Head for Figures

Just like handling a household, a marketer needs to have an eye on check and balances. You’ll be in charge of managing the budget and who will designate which goes to paid advertising plus cost analysis to bring in the results and how much you can afford.

Being a head of the figures would mean you’d need to monitor the expenditures constantly and review the effectiveness of each effort. These things may sound overwhelming but once you’ve got a hang of it, it’ll be the drug you would want to have at all times. It works, it really works.

2. Designer’s Brain

Let’s be a little forgiving, you may not have an artist brain but you should translate your ideas into a clearer vision on what design you’d want to have for your graphics designer to make. Marketing is not just about sales tactics; it’s about creating a brand, a vision, and a lifestyle. You should be able to formulate in the game plan the event’s visual identity – it’s a personality, a character that needs to be conceptualised, translated and to be understood by the consumer.

These are not limited to the event website, flyers, brochures, advertising artworks to give-away loots.

3. Project Manager & Leader

There are tons of work that needs to be done. How effective of a disseminator and delegator of ideas and thoughts are you? In this case, you’d also need to be a fantastic team player who can juggle and have a deep understanding on your working relationship with the rest of the team working with your campaign.

As a person with the line management responsibility, you’ll have to oversee everything and go through performance reviews. Practice expressing a clear vision for the future of your event and campaigns.

4. System’s in Place

How organized are you? a marketer should have a progressive sheet as guide for the machinery to work properly. Creativity and organisation may not always work hand in hand but as a marketer, you’d always have to be methodical and strategic. Get your campaign dates working accordingly, listen to the behavior of your consumers, and implement the use of customer relationship for future marketing efforts.

5. Networker

How you represent yourself will always say a whole lot about you and your business. You’d need to thicken that contact base for future endeavors and possible collaborations. A marketer should always adept at building relationships whether it’s for corporate, association, industry partners or simply for potential sponsors and clients.

6. A whole lot of Social

Your thirst for growth and getting to know people should be overflowing. Social media and digital plays a massive role in the promotion of campaigns, enabling you to connect and engage with potential consumers, clients, attendees and partners. You will need to be the most passionate about your campaigns – live, eat, breathe and be it.

Embrace technology and continuously learn how to improve your tactics whether it’s for Google AdWords, Mailchimp, pay-per-lick, automation or affiliate marketing. Be up to date and ensure you’ve got all your bases updated and loaded. A good content always has good organic visibility but adapting the pulse of the new tools and trends will help boost your marketing efforts effectively.

In a nutshell, a Marketing Practitioner sure does possess a plethora of skills with a deep understanding of the target demographic; what interests them, where to reach them and how to get them to engage plus put everything in place to get it all rolling. No marketer can do all these alone but with the power of delegation and choosing the right team, it can be done. Always get the history of your efforts as the baseline and move forward with your budget and gantt charts moving.

Keep that passion burning!

Don’t Waste Your Time on Networking Events

A networking event is not the opportunity for you to carry a sales pitch.

As much as we’re all in-touch digitally through the power of social media channels when Friendster and MySpace introduced a networking concept to us back in the early 90’s  to early 2000’s, we still can’t discount the fact that offline events are still a staple in connecting aspiring and successful professionals to grow your business.

There may be few who no longer see the use of attending such gathering or have already transcended from believing on networking events. Deliberating whether you should attend or not; my take will always be, GO.

 

Going to offline events and organizing a self-hosted networking event will give you the opportunity to connect with colleagues, like-minded individuals and potential clients. You might have fun too. Alongside to the fun, It gives you the privilege to step out of the four corners of your office. It’ll always be aa purposeful engagement.

As the saying goes: “fish where the fish are” and you’ll be able to pull in a help line on certain business proposals or collaborations when needed.

How would you make a networking event even more fruitful? Here are few strategies you might want to arrange:

Be the Host

Preparing your own event gives you the control over the attendees, the setting and how you’d like the engagement to turn out. You would want to contribute value and set objectives when you pull in people together.  Always put in consideration the fact that these engagement aims to develop relationships not just with prospective clients but also with those whom you’ve been or is working with.

With the objective in mind, choose an activity your existing clients will enjoy. It should be up to date and good reason for them to interact to one another regardless if they’re introvert or extrovert. Sharing the same passion will ignite the connection.

 

Indicate the program in the invitation, would there be any games? Something that would entice them to tag their friends along. Most professionals enjoys it when there are wine tastings and raffles to be given away.

 

Reunions

If it hasn’t occurred to your senses yet, the world revolves around the same circles. Eventually, one way or another, everyone are connected and can help on each other’s needs.  Organizing reunions allows you to reconnect with dormant ties – which are even more highly valuable than your current relationships. These people are the kind who loves success stories and would want to know how you’ve been since you bumped into each other. Alumni reunions are actually the best way to get-together, reconnect and inform them of what you’re now doing. Less awkward, more catching up.

 

The difference between hosting a professional event and reunions lies on the tactics on how you invite. Each professional event is more connecting to get to know people, deepen relationship with acquaintances and to purposeful business ties. However, with reunions, as you organize the engagement, you get to have quick calls to catch up and talk more on memorable past than sole professional interests.

Both strategies will allow you to deepen both existing and future relationships as you build new connections and broadening your reach. Always make these engagements fun and comfortable, this way, you’ll leave a lasting impression to be remembered by.

 

What urges you to attend networking events? Share your thoughts! 

 

 

Qplus Revolution!

I’ve made the lifestyle change.

I aim to be financially freed from anxiety and debts resulting from loans and sudden financial needs. I have made the switch to open my eyes to possibilities and opportunities, I decided to take good care of my body and my future children.

It’s the beginning of the journey but I can already view the top from here.

Would you also want to be part of the Qplus Revolution? Come and join us on May 21, 2011, Saturday at Eastwood Richmonde Hotel as Qplus launch three new products and let you have a business preview on how and why a lot has made the switch to lean towards the purist where everything is genuine.

None of which is synthetic, everything is authentic.

Invitation: Twestival Manila

Manila, Philippines, 24 March 2011 –  Together with the organizers of Twestival Manila, we would like to invite you and your friends be with one of the many who will join hundreds of cities around the world to support local causes for Twestival at Le Bistro Vert on Valero Street, Salcedo Village, 8pm for JeepNeed.

Unlike other “run for a cause” or “events for a cause” , 100% of the proceeds of this fantastic global event will be donated to JeepneED to help them successfully pilot, operate and sustain their project.

What is JeepNeed?


Jeepneed is a mobile science and tech lab for rural schools in the Philippines

Their mission is to provide community-driven, financially sustainable in-school support in science and technology on a redesigned jeepney that runs on used vegetable oil.

Their goal is to graduate both academics and farmers by reconnecting the disparity between everyday science and the science of inventors.

JeepneED serves as an engaging outdoor learning lab with 10 netbooks, a 3G hub for Internet connectivity, a printer and scanner, a projector, and other basic science materials for a community of 8 to 12 rural public schools.

Its unique and creative approach to enriching the quality of education for Filipino children is a cause worth supporting!

Head on to JeepneED’s website for more information. And watch their official video for an interactive introduction to our chosen cause.

TWESTIVAL Manila will be hosted by yours truly and TJ Manotoc. See you!