Start a blog and blog-a-reach!

I have been blogging since 6th grade during the time when coding through DOS, Microsoft interim messenger, and Touch Typing for Beginners was still the ‘it’ thing.  Platforms have already lost its prestige in cyberspace – Angelfire, Geocities, Open Diary, Xanga and the like. Blogging, during such early age, was referred to as a personal journal where Dear-Diary-I-saw-crush-today kind of topics and all the angst were relayed.

Kept through the habit of writing, regardless if my grammar was right or wrong (mostly cringe-worthy), it certainly became an outlet for anything and about everything under the sun. It opened doors to opportunities I never knew existed – wrote weekly contributions to a reputable newspaper, became a high school newspaper managing editor, had my first full-page feature in few dailies and received paychecks which I never understood why I had to be paid.

The reason why I kept on blogging and still exerted to continuously contribute is that I  grew up seeing my Dad day-in and day-out in front of his typewriter writing journals and showing me his by-lines, tagging me along in a certain cafe where all the known editors in the country gather for friendly banters. The love to write grew exponentially as I received feedback from readers whom I never met from across the globe – mostly were seafarers.

Since then, I not only wanted to keep on writing. It has become part of me. I have an annual goal to at least have few contributions published and push myself to get better at it.

REASON 1: You want to develop a voice and share your thoughts

Blogging has become my outlet in so many ways. I had a fitness diary which has evolved, a career blog to document few hyperlinks I can still trace and just pour out my thoughts.

But then, just like few others, I realized I am not much a writer.  I was more of this kind who tries, tries, and tries, saying no as an answer. There were times I also gave up, doubted myself and stopped altogether – this, I regret most.

Now, you want to blog and make money out of it?

It’s still doable. However, you’ve got to be consistent, purposeful, determined and always intentional to what you write and why you want to write.  Every person starts somewhere, and this is your clean slate.

Blogging most definitely will sharpen your skills – it’ll make you want to learn how to design your website, take better photos, have editing skills for that video and grow a strategy on what kind of blog you’d want to progressively have.

It’s encouraging and habit-forming. Alongside, with practice and developing interest, you’ll be able to eventually find your voice and style.  Blogging gave me courage to speak in an audience and widened my interest.

REASON 2: You want to have more reach and collaborate

From the running community to the career-driven industries, I have met numerous people and have developed friendships despite knowing we’ve met online first prior to the typical old-fashioned meet and greet or introduction from a networking event or parties.

Blogapalooza + World Citizen Passport

And, not only locally, It was also amazing having to form a network globally sharing the same interests and goals – mostly, fitness related.

REASON 3:  You’d want to achieve more and be more; Your dream job, Attract Clients.

Blogging is the new resume. No kidding.

It led me to be one of the REEBOK Brand Ambassador wherein I have kept myself healthy not just physique but also with self-discipline and met wonderful friends in the process. It also brought me to a career in organizing fun runs, triathlons and wrote in health and fitness related dailies and magazines.

It was a combination of all other jobs I was doing but Blogging has definitely made an impact – it gives you the credentials you don’t even need to say. In this world where the internet is predominant, being searchable with good content builds your name; it allows and let people see the possibilities how it is to be working with you and what you can create or produce.

With regards to my career and lifestyle blog, it has given me the opportunity to be a thought leader, public speaker, contributor to dailies and tv and so much more including the credibility on organizing workshops for clients and showcase myself.

If you’re into arts such as photography, creatives and writing – having a blog makes it easier in presenting your portfolio and style.

REASON 4:  BE A VOICE, RELAY A MESSAGE

You don’t need to work in media in order for you to spread the word about certain interests and events. Blogging also has been a venue for me to promote not just my own but also helped friends towards their endeavors. It is also because of blogging where I was able to run a fundraising project for Maple Tree Foundation during my first marathon, thanks to friends who supported, it has garnered a significant amount and has helped people.

It was because of the blog where I was able to not only monetize and boosted my presence, it has also become an outlet for me to contribute and be socially responsible. I  was also able to establish an expertise, and have proven that with determination and consistency -it’s doable, and even started few speaking engagements and earned from them!

Be intentional and purposeful; the more you reach out and relate to people, the more you get to extend your reach.  Support friends and be a collaborator.

What is your reason for blogging?

We’ll talk about ways to monetize your blog on my next post. But for now, assess and build that platform. What voice would you want to share?



No time for your own entrepreneurial venture?

I have been in that shoes before.

If you don’t allocate time and effort, it will never happen.  Looking back from the day I jumped into a solopreneur in 2010,  my motivation was running. I wanted to become an athlete, I wanted to have time for my marathon goals, pursue yoga training and become a triathlete. I wanted to end the night-shifts as an hotelier and felt compelled I could do much more.

Sometimes, all you need is a spark to make you get out of the box you’re in. Did I ever become an athlete? a marathon runner, yes. Became a certified kids yoga instructor,  and still working on becoming a triathlete.

Being a solopreneur can also be overwhelming, in fact, it is overwhelming.  You’d have to find the time to fit everything: making money, developing a product, refining your skills and continuously marketing yourself to gain more clients.

It’s like going through an MBA program on steroids. 

In every corporate job I’ve endeavored to be in, I took it as an opportunity to learn.  I was always observing my peers, questioning my bosses, and volunteering to do more than what I am tasked to do; often times, I may have gone beyond what’s in my job description but that’s how we grow. If we settle, you’ll get stuck from just being where you are. Curiosity has always been roaring and I wasn’t afraid of asking, trying and failing.

If you’re stuck in a rut with that 9-5pm job, maybe you’d have to change that mindset and consider it as a free learning ground; and you get paid for the service rendered. Treat it as if it were your business, and you’ll be able to gain critical decision-making skills along the way.  Once you’re equipped, apply it to your next endeavor and pursue.

There were times I felt like a real mess when I was in my corporate job, especially when I experienced handling three (3) departments because all the heads resigned and I was the newbie who had no choice but to keep the business running. I had to learn the ropes on the fly, make use of the available resources and consulted every person I can.  Despite the overwhelmed tasks, it was also the gig I am most grateful for.

Leave complaints out of your way. Every hardship is an opportunity to grow.

It was a vicious spiral and I didn’t know how to get out of the rut. Throughout those periods when I used to work for other people, I realized I wanted to work with people and not just solely be enslaved by a daily routine.  I wanted to hit my goals so badly, I had finally found the thing I knew I was meant to do which will fulfill my being, fuel my drive, and enrich my interests. 

Once I managed to shift as I was headed for burnout, it all changed.

Here are  few practices I still use to this day, I hope this also finds to help you towards working on your entrepreneurial venture:

1.  FOCUS 

If you’re currently at your 9-5pm job, focus on your tasks and prioritize. Jumping back and forth between tasks not only make you feel inefficient, you’ll also feel burned out. Anxiety is the last thing we’d want to go through every day when deadlines approach.

2.  NOTE IT

Call me old school but I’m still the girl who carries pen and paper. If an idea pops in, don’t rely on ‘just remembering’ as trust me, you will never get to remember it completely. Write down tasks before you start and end your day. These reminders will help you go through your week and make you manage your schedule.

3. SCHEDULE 

As you take note of reminders, tasks, and ideas. You should have your calendar and notepad as your productivity best friend. Break it down into actionable tasks and manageable chunks, schedule the activities accordingly in order for you to set appointments and analyze which is best for face to face meetings, emails or conference calls.

Transfer your calendar notes on your mobile phone’s google calendar and send out client scheduling system for everything in order for you to set through the commitment.

4.  TOP 3 TASKS

Nothing in the workforce aren’t rush nor important. Every delivery is a priority, however, given the tight deadlines, it’s best to manage deliverables according to its weight. Even if you think you can manage and do everything in a day; given the uncontrollable circumstances, it’ll be impossible to accomplish everything.

Focus on the top 3 priorities especially those with dependencies.  Pressuring yourself to have everything done in a day not only will burn you out, it’ll also put a whole lot of unnecessary stress on your sleeves.

5. ALIGN DELIVERABLES

That also includes commitments.  Clarity would make the work easier and efficient. If you work with a team, being on the same page makes a whole lot of difference. Seek for their thoughts and make sure you’re all on the same track.

6. TAKE CARE OF YOURSELF

Just like all other engagements, you’d have to also put yourself first. You only have yourself to depend to and there’s only one YOU.  Taking good care of yourself not only will it help you physically, it will also give you the breather you need. You’ll be kinder with your peers, efficient and productive.

If you can’t afford the gym, you can always resort to YOUTUBE videos, do jumping jacks and squats, and log-in a 3mins burpee. Monitor your mileage and walk.

7. CHANGE THAT MINDSET

If you keep on telling yourself “I have no time” and “will never find the time’, well, as you said, it’s never going to happen. You will physically and emotionally feel stressed, overwhelmed and anxious throughout all tasks laid on you. You are what you think.

Shifting that “never” mindset to reversing the belief, will completely change the way you feel and take action. Procrastination and unfocused action typically happen when you pour the negativity and take too much advantage of your free spirit.

As they say, your thoughts do create your reality. This has been proven numerous times from both scientific and spiritual perspective.  Your choice.

8. FOCUS ON THE SOLUTION 

Never the problem. There is no such thing as problems, there are only but challenges.

Troubleshooting, management, and critical strategic thinking can never be referred to textbooks but there may be rules to follow. You already have the solution in you, it’s how you face it which makes a difference.

Give yourself the space to get creative and avoid being reactive.

Pause and look inwards, and the solution will come. Get into the habit of putting your entrepreneurial capabilities hat on rather telling yourself that you have no power over the situation. You may not need to do it alone, consult.

9. ASK

There’s nothing wrong in asking for a helping hand or someone’s thoughts when you think you’re stuck in a rut or just can’t seem to get off a situation. It’s a people-centric business,  if you need support, by all means, lift the phone and schedule the meeting. Get it.

10.  BE RATIONALLY IMPATIENT AND DELEGATE

Have that sense of urgency but have patience. It’s okay to be impatient when there are goals you’d have to achieve and have set a deadline.  However, sometimes, due to unforeseen circumstances, consider the in-betweens.

Don’t feel left behind, just so long you’re committing time to your goals and working on milestones you’ve set – this shows how committed you are to your success.

Delegate if you must, one can’t-do everything alone.

What is your end goal? be clear and make it happen.  You’re on your own journey, on your own path. This is your true self, your own timeline. Don’t compare yourself to someone who has already started their chapter 1 long time ago. Being frustrated and overwhelmed is normal but being hard on yourself won’t’ make you a better entrepreneur.

 

Give yourself credit for what you’ve accomplished, where you’ve been, what you’ve gone through. This is your journey.  You have time. Don’t give up, you are limitless.



You need a Community App

Within the generation of Millenials and Xenellians, everyone needs to catch up or else you’ll find yourself crawling, confused and baffled on how one can catch up on the developments of technology.

Just when we thought yahoo groups and google groups were brilliant; the rise of messengers has conquered the need for immediate response and took over our email’s then most used feature. However, if you don’t have everyone’s contact number or have them on your friends’ list, connecting can still be challenging to those who’d want to relay message promptly.

If you’re part of an association or a community where members insights, events, and programs are heavy on discussions; you will need an accessible avenue of information without searching so much from different channels or mediums.

As communication plays a vital role in coordination and discussions, here are few features you must have in order to increase productivity and speed up all the arrangements for your organization.

Group and Private Messaging

Consider your app useless if you won’t be able to use it to send out messages and maximise it to what you really need it for. When looking for a group communication app, go for one with both group and private messaging features. Immediate notifications and announcements are also crucial to ensure the messages get to be addressed across like how our social media notifications appear on our newsfeed. This way, you’ll be able to segmentize and put your apps in order instead of having yourself bothered by all the clutter of social media channels.

Profile Management

You need to know whom you’re talking to and ensure that the actual members of your community are the only ones who are in it and on it. Your community app shouldn’t be compromised on sensitive information and must be kept within the organization.

Repository

Most likely, you will be exchanging files and images to each other. Let alone, we’re in the generation of sending information from the cloud. Having to send, keep and store files are essential. A community app which adapts to efficiency will make you win in life immediately.

Calendar

Getting people in the group to agree on dates is one thing, but keeping track of key group activities and other planned events can be just as difficult, especially for larger groups. This is why you should look for a community app that helps remind the entire group of the next big activity thru a calendar which includes all the information each member should know.

Dashboard Privileges

To make sure the group is well handled, your app should have a semblance of authority. Ask for a dashboard where an admin can update the content as the days progress. You’ll have to remember that information varies and updates through time.

While there are many other great features found in plenty of communication apps for information dissemination and productivity, these five items stand out as the features to prioritize. With the right tools, managing and participating in an entire group with your community app is easy and not to forget, efficient.

Need an app? Create one in minutes and have it published on both apple and google store in a week! Send us a message and we’d be glad to walk you through your needs.



Sales Lessons from a Marketing Practitioner

I have always loved selling and closing a sale – whether it’s a group account for room reservations, products on consignment, or accounts for marketing campaigns – it gives me that jolt of excitement as I associate every sale into winning.

However, the commitment of having to sell as the priority of my job scope is another story. I’ve always thought, I can help but having to make it as a primary is another story.

As a freelancer or a solopreneur, being your own sales person is key to survival and getting more projects under your belt. You are your own business developer. I have been juggling learning different hats but what remained constant were the following:

  • Prospecting for Lead Generation
  • Qualifying the Leads
  • Meeting the prospects to demonstrate value and translate their products into yours.
  • Education and Guide to Frame their thinking
  • Closing.

A sales cycle. Apparently, even if I was doing Marketing tasks, I have been already applying sales practices for the business. I learned that not every person you get to meet will turn into a closed sale.

Now that I’ve switched to business development, I’m learning how it takes practice, experience, and grit on facing clients knowing every sales agent encounters a 90% rejection rate. But, as you go through the process and master your product and getting to know your clients – you’d eventually turn the need into a want then into a necessity.

It’s still marketing, except, you’re more focused on closing the deal rather than helping sales disseminate information and collaterals branding.

From preparation to dealing with different clients from different industries, here are few B2B sales and marketing lessons I’ve learned in the process.

  1. Stories & Facts Matter

It’ll be of an advantage knowing you walk the talk and you know pain points of the industry or as a practitioner. Within the first few minutes of your conversation, it’s important that you give a brief background of where you’re coming from and where the company stands. Always carry a quick story on how your product helped and can help, how it solves a certain paint point and not just a cool add onto a company’s marketing mix. You should speak as an expert leader, you are the expert leader.

2. Not all clients are the right fit.

I understand that Sales is a numbers game. The law of averages matters, up until you get to hit the right person for your product. However, to lessen this pain on speaking to numerous people and the high rejection percentage; you’d already have to pre-screen the person you’re going to meet with, even right before you meet them. Think of these questions: Do you think they’re the right person to offer your product? Is s/he the decision maker? If you were in his/her shoes; if you give this product, do you think it’ll be a great addition to help them solve a challenge? How will they get to monetize your product? will it monetize or cut costs?

3. Customers First

As much as you’re focused on sealing a deal and close businesses for your company, salesmen tend to hard sell rather than offer their services towards answering a question, solving a problem. Switch that mindset and focus on helping your potential customers ahead first. Have your customers at the center and earn the opportunity to explain how you can help them by letting them share their pain points and challenges rather than dictating how awesome your product is and pushing self-promotions too much.

4. Continue to learn every day

There is no template in answering a need and solving challenges. There are no shortcuts, only better strategies. It’s the little things you have to do every day, all day, to make it work attitude matters. You’d have to put your head down, check your ego and get to work. Grind and hustle. Assess your approach, and if you’re brave enough, ask for feedback. This way, you get to apply these learnings to get your pitch better for the next one and when you do get to meet with that client again, you’ll be able to address the pain points and challenges they’ve shared and you’d be better prepared to know you’ve given it a thought and now have an answer to their challenges.

5. Re-acquaint yourself with Math

Because numbers don’t lie. Treat it like how you save up for a dream car, budget your bills and forecasting how to fund your future home. In business, staying close to the numbers makes you plan and set goals. If you earn more through commission, it’s great to push yourself to achieve your numbers to fund your dreams and goals; per month, you have a good target achieve. Just the same with business, sales boost the business and fuels the company to operate.

I would perhaps write more as I go along and share more lessons I’ve learned in the process. Care to share yours? Enjoy this article? Don’t forget to share.



You Need This: Save Money by Using an Event App

1.       Paperwork is now digital

There’s not much use in buying reams of paper and stocking inks for your printer. When you use technology, tasks get a lot easier to do and sharing the work you’ve done turns into a breeze. Sending emails instead of snail mails – just majority of the needed paperwork is now digitized. You turn environmentally good [Save the Trees!] and you get to save time. Adopting and having an events app, you can have the essential information disseminated all within fingertips reach rather than worrying about last minute changes and wasting all the time, effort, money and the trees!

2.       No more costly and expensive changes/errors

You may think that having a traditional printed plan or program is better… Think again. Imagine everything mapped out until the last minute of the event and then a quick minor or major change happens as you execute the printed program. Something, we, event organizers often experience. This will not only cost you time to adjust and more or less remap some of the aspects it will also cost money [Plus it’s a waste of paper]. By means, an events app, however, with just a simple update of change of plans and a little edit on the dashboard, everything is now back on track! Talk about being in control.

3.       Provides ease of work

Having an Events app like Summit App will give you so much aid. Much of the workload and time of planning and organizing is cut half of the effort with using the app. The app itself is cost effective; all the preparation for the event is on your smartphone, Technology just keeps getting better. Plus, it can also provide connections between your attendees during the event itself. You do want to walk out of an event with a goldmine, right? Knowledge and network, golden!

4.       Getting feedback is easier

With an event app, it can save you money and time in getting the attendees’ reaction and suggestions. The possibilities of in-app surveys and suggestion drop-box inside the app bring forth convenience not only for the attendees of a certain event but for the organizers as well. You don’t have to speculate or assume what your attendees want for next year; you can get them live and fresh by an event app.

Honesty Apps will allow you to create your own apps in minutes! You’ll have full control of the look and feel, too! All you need to do is to get your images ready and you’d have your own events app just in time for your event.

Interested in having your own App? Request a personalized demo with our team. Drop me a message and I’ll get back in touch with you.

 

Qualities of a Marketing Practitioner, Are You?

Being a Marketer means you’d have to operate as if you are the owner of the business; no, in fact, you are accountable and is the owner of the business. It is up to you on how you build awareness, drive interest of the consumers, stabilize recall and ultimately score continuous revenue by helping your Sales team who execute (often times, you become the sales person, too).

As a marketer, you’re the one who oversee implementation and execution of your team, you drive the wheel to form a well thought off and threshed out event marketing strategy which will launch your campaigns.

It’s a fun job but only if you’re ready to dive in as jack and jill of all trades.

What qualities should a marketer have these days?

1. Head for Figures

Just like handling a household, a marketer needs to have an eye on check and balances. You’ll be in charge of managing the budget and who will designate which goes to paid advertising plus cost analysis to bring in the results and how much you can afford.

Being a head of the figures would mean you’d need to monitor the expenditures constantly and review the effectiveness of each effort. These things may sound overwhelming but once you’ve got a hang of it, it’ll be the drug you would want to have at all times. It works, it really works.

2. Designer’s Brain

Let’s be a little forgiving, you may not have an artist brain but you should translate your ideas into a clearer vision on what design you’d want to have for your graphics designer to make. Marketing is not just about sales tactics; it’s about creating a brand, a vision, and a lifestyle. You should be able to formulate in the game plan the event’s visual identity – it’s a personality, a character that needs to be conceptualised, translated and to be understood by the consumer.

These are not limited to the event website, flyers, brochures, advertising artworks to give-away loots.

3. Project Manager & Leader

There are tons of work that needs to be done. How effective of a disseminator and delegator of ideas and thoughts are you? In this case, you’d also need to be a fantastic team player who can juggle and have a deep understanding on your working relationship with the rest of the team working with your campaign.

As a person with the line management responsibility, you’ll have to oversee everything and go through performance reviews. Practice expressing a clear vision for the future of your event and campaigns.

4. System’s in Place

How organized are you? a marketer should have a progressive sheet as guide for the machinery to work properly. Creativity and organisation may not always work hand in hand but as a marketer, you’d always have to be methodical and strategic. Get your campaign dates working accordingly, listen to the behavior of your consumers, and implement the use of customer relationship for future marketing efforts.

5. Networker

How you represent yourself will always say a whole lot about you and your business. You’d need to thicken that contact base for future endeavors and possible collaborations. A marketer should always adept at building relationships whether it’s for corporate, association, industry partners or simply for potential sponsors and clients.

6. A whole lot of Social

Your thirst for growth and getting to know people should be overflowing. Social media and digital plays a massive role in the promotion of campaigns, enabling you to connect and engage with potential consumers, clients, attendees and partners. You will need to be the most passionate about your campaigns – live, eat, breathe and be it.

Embrace technology and continuously learn how to improve your tactics whether it’s for Google AdWords, Mailchimp, pay-per-lick, automation or affiliate marketing. Be up to date and ensure you’ve got all your bases updated and loaded. A good content always has good organic visibility but adapting the pulse of the new tools and trends will help boost your marketing efforts effectively.

In a nutshell, a Marketing Practitioner sure does possess a plethora of skills with a deep understanding of the target demographic; what interests them, where to reach them and how to get them to engage plus put everything in place to get it all rolling. No marketer can do all these alone but with the power of delegation and choosing the right team, it can be done. Always get the history of your efforts as the baseline and move forward with your budget and gantt charts moving.

Keep that passion burning!

Instagram Stories on Influencer Marketing

Oops, Instagram did it again.

Just when we’re all getting used to Snapchat, Instagram has launched Instagram Stories – allowing you to add photos and 10-second video clips to your “story” for all your followers to see. It’s another tool to expose your brand in ‘real time’ and more ‘organic’ than Instagram videos. Stories allows you to clip with your own doodles, captions and stickers saved for display for 24 hours.

Being a marketing practitioner, we all have to be updated on these social media platforms.

If you have an established number of following on Instagram, jumping over to Snapchat wouldn’t be as motivating as continuing what you’ve started on Instagram however if you’re considering the Millenials as your target market; Instagram would become a supplement from your Snapchat and having to consolidate efforts on both channels would expand your reach.

How can it be of help for your campaign? Instagram is great for your business as it gives followers the ability to give honest feedback by sending comments sent directly to your IG inbox compared to Snapchat’s judgement free platform wherein everything else is fleeting, silly and fun.

For the influencers of the brands, Instagram adds more depth to a campaign as it allows your influencer to give them a preview of their life. The option to provide a glimpse into behind-the-scenes of a certain photo or video posted on the Instagram feed; unfiltered, unedited and direct.

Regardless how you’d want to use Instagram Stories, this feature certainly adds up to your tactics for your campaigns.

How do you create your first story?

Where do you start? It’s quite simple. Don’t put too much stress on being in front of the camera, you can shy yourself away from selfies and showcase your surroundings. If you’re on a photoshoot: you can cover the bloopers, behind-the-scenes preparation, and give a preview of what’s to expect on your next instagram video or instagram post.

Of course, this is just a suggestion. When you’re all done, you can tap the checkmark to upload it to your Instagram Story. Voila!

Be Consistent.

Just like in any other social media channels and practices – consistency is always key. Now, you may not need to post all behind-the-scenes, just be yourself and tell a story. Being an influencer means you’re credible and authentic. Nothing pretentious.

Keep the brands in mind, stay aligned with the setting of the theme/subject, be your own paparazzi by sharing some footage, include your audience to the story and always keep a strong call to action towards your brand.

Do you think Instagram stories is perfect for influencer marketing? Share your thoughts!

Leverage on LinkedIn to Market Educational Institutions

More often than not, when anyone goes online and connects to LinkedIn, that person is most likely looking for a job. Very rarely does one use the site the same way as Facebook or even the archaic, now defunct Friendster (though there are some groups that have noticed the rise of socializing on LinkedIn). More often than not, matters on LinkedIn are kept professional – strictly business.

There are ways, however, to still be able to use LinkedIn for Marketing, Promotions and Communications purposes. It still is a social network site, after all. One that is geared towards the professional arena, but still built on the foundations of people who know people.

“But what about schools?” you may ask. It’s true that marketing an educational institution is different from marketing a certain product. One may measure marketing success in relation to units sold, whereas it isn’t so clear cut in schools. Despite this oddity, Educational Institutions may still use LinkedIn for Marketing Communications and Branding purposes.

Register as Employer 

Let’s face it. LinkedIn IS a go-to for job seekers. So using the Human Resource Management function of the site is the most practical reason for visiting. Through the different networks, groups, and connections, your school will be able to find the right people (whether academic or non-academic) to help it move towards its Mission of Educational and Academic Excellence. As you find the right people, your customers (the students and other stakeholders) will serve to promote the school better through word of mouth.

 

Did you know Linkedin came up with LinkedIN for Higher Education?

List under Universities Category

Just like with other Social Network Sites, LinkedIn employs a search bar for quick information retrieval. Sometimes, though, searching using generic keywords may not guarantee that your brand will be found. LinkedIn has a number of subcategories under which you can narrow down your search (by clicking on the symbol to the left of the search bar) such as People (if you’re searching for a specific individual), Jobs (for employment opportunities), and even Universities (for educational institutions). Now, LinkedIn doesn’t bother with technicalities such as status (some educational institutions aren’t classified as universities), so this includes all schools.

Once the University Page is made, it can be searched through the subcategory (which increases the likelihood of result generation compared to a general search), and the page can also post updates and announcements as a brand.

School Administrators as Influencers

Unless their current job in the educational institution is their first one after graduation (which is possible), then school administrators have their own professional experiences to share. School personalities normally have much more to impart as they climb the ladder to corporate and educational success. In fact, school officials normally share more than corporate officials because as they make their way up the corporate strata, they also earn more academic experience as evidenced by diplomas, Master’s and Doctorate degrees, and other certificates. Having these individual as Linkedin Influencers is not only good for their professional image, but also for the school as well, as they carry the name with them in every post and update.

Employees as  Brand Advocates

As a social network, LinkedIn increases the chance of brand exposure the more users are attached to the brand. If, for example your school has around a thousand employees, and all of them are connected to the school brand on Linkedin, then that means their other connections on the site may also see whatever post or update the University Page has, as these will appear on their wall due to the engagement of their common connection. And, as social network hierarchy goes, the higher the reach, the bigger the potential for engagement.

Monitor/Track Alumni

Aside from also employing Alumni as brand ambassadors (as with employees, see #4), University Alumni can also be monitored for outcomes purposes. Schools normally track the progress of their graduates to see what has become of them after graduation, which tends to reflect the competency of the school as a quality educational institution. More renowned schools like Harvard and Yale aren’t famous because of the number of graduates they have produced, but because of the quality outcomes of the said graduates. On a social network such as LinkedIn, these graduates can also serve as influencers, sharing their knowledge and corporate experience to the online professional public.

With the right combination and application of the aforementioned examples, community managers of educational institutions will be able to carry their reputation and brand far across the realm of cyberspace and into the dimension of recall, especially to the curious newcomer who has not been influenced by territorial reputation.

This article was contributed by JC Zozobrado for JustKas‘ DigiThink!

The Key to Social Media Success

Every brand is adopting and switching to the social media game.

Those who haven’t gotten their hands dirty in the digital marketing arena may haven’t been sure what or how social media operates but, in the world of marketing, it’s crucial to live, breathe and eat every effort you pour into it. Traditional advertising avenues – flyers, for example – aren’t yielding much anymore. Especially when you get to compare costs and ROI.

There is no template you can replicate if you’d want to build social media success – except perhaps on the process of signing up on the social media mediums which gives you the access to the party but ask yourselves, once you had it all logged-in “How can we make this campaign successful with social media?”

Just like reading a book, you wouldn’t know the story not until you continuously read the fine print from start to finish. You’d have to give it time, effort, and understanding. The answer is consistency.

Being a digital marketer isn’t an easy task (it may sound like it), it can be intimidating once you’ve jumped ship however in order for you to stay within the groove of the social media party, building an online community takes a lot of cake. You’d need to build trusts, interact, and stay relevant.

Imagine yourself as the introvert who’d need to get out to familiarize your surroundings. If you keep yourself in, nothing will be set free to be explored and be heard. You’ll have to get out there and get yourself known.

Consistency doesn’t mean you’d just have to blab everyday.  Allow us to break it down for you:

1. Credibility

According to Webster’s Dictionary, Credibility means  the ‘quality of being trusted and believed in’ or ‘the quality of being convincing or believable.’ looking after the meaning, credibility is everything a brand should hold, it stands firm on integrity and the heartbeat of your sales process.  Your brand should be authentic and answers the question ‘Why should we believe in you?’ which brings us next to.

2. Trust

Managing and curating a brand is building a relationship with your consumers. You’d have to build, develop and grow relationships and interaction. In social media, you may not know them face-to-face but you’d have to speak to them in confidence and should earn their confidence. Invest in building solid relationships.

3. Stability

Just like in staying in a relationship, aside from building confidence and trust. You’d have to be stable for the consumers. You’ll have to secure and empower not just yourselves but also the consumers. Stability becomes the point wherein consumers make bold decisions.

These are the three underlying traits of consistency, and they must be used in every aspect of your social media marketing.

How does your social media marketing should look like?

1. Update Often

Yes, you’d have to post consistently. You’ll need to have it all planned – put it on your calendar, schedule in a reminder, and stay on top of it. You should religiously stick into the plan accordingly. Once you’ve already had your content it, analyze the behavior of your readers and post according to the time and day most of your readers are online to check on your posts. Build a habit around it and it’ll reap heavy benefits.

Remember: Stay Relevant, Valuable and Informative. 

2. Humanize efforts

The best Brands show their human side.They tell a story. That story is authentic & real. It’s your story, you’d have to spend time interacting with people who comment or RT content. Acknowledge and make a connection. It’s just like meeting a new friend or having a cup of joe with a client. As a marketer, we have to prove to our online audiences that we are ready, willing and available to them. They bought us, they believed in us, we have to stick through them and their desires. Listen. Thank people profusely.

If you’re working in the service industry – this will strengthen your brand as the brand who listens and shows compassion. People in this age would want to be addressed right away within the silent golden hour.

Nurture your audience, reach out and get to know them. Accept feedback and compliment them. Just like taking good care of a family – you should always show up, and they will, too.

3. Remember your Brand Personality.

You’ve heard about the “brand voice” and have discussed your “brand personality” as you go through your branding and marketing efforts. It’s important that you get to portray according to what you’ve identified as a whole. Your online audience should pinpoint if you’re for the women, men, family, sports or leisure and so on.

If your brand should be witty, your content should always portray its witty side. If it’s serious and bold, your advertisements and content should reflect it accordingly.  If you’re handling a medical brand, you should speak and be like doctors online who shows authority and concern.

Use your content to make an impact on people consistently and they will come to you often.

 

Your Marketing Tool: Instagram

Promotion is persuasive in nature. This strategy can influence customers by either their intellect or to their emotions. Awareness builds interest in the brand, and it does costs time, money and efforts.

Let’s put the traditional promotion on the sidelines and focus on the digital side of persuasion.

Behind the recent update of Instagram, undoubtedly, it has recognized on how quick they’ve been becoming a focal point for brands in terms of social media promotion to connect with consumers.

Promising an even more visual experience, the platform had to communicate a direct message stating the obvious – an overhaul. “Our updated look reflects how vibrant and diverse your storytelling has become,” the company’s official blog release states.  With the addition to the filters, its sister-app Boomerang, Layout and Hyperlapse, the logo was intended to match the color schemes and marry it all together.

Being dubbed as the new ‘King of Social Engagement’, Instagram took over the engagement rate through the exchange of hashtags and visual campaigns which proves to show consumers fondness and trail of decision making towards online shopping and brand support.

But just as how each brand evolves every 5 years, it was time for the old polaroid get its upgrade and be at par with the flatlay trend following Uber, AirBnB and Google.

From its beginnings, Instagram has added the chat feature wherein you may directly message the handle admin, forward a certain photo directly to reference your query, group chat and a much modern dashboard which has become more eye-pleasing and easier to navigate. It still has the simple flat buttons which still highlights what Instagram is for – putting content first.

Just like how you persuade consumers, your strategy may change despite the business plan, adopting what the market needs but the story-telling and content build still remain.

Good news is, you may now follow Instagram matrix adding to the roster of analytics.  Hootsuite and Sprout  have adopted the data, making your Instagram even more lucrative for your campaign reviews.

What do you think of the new logo?

Kassy Pajarillo is a woman of many hats. She contributes  actively to traditional dailies as well as other Digital content pages, handles social media accounts and other marketing needs.   A passionate marketing professional continuously learning yet will forever be an hotelier.