You Need This: Save Money by Using an Event App

1.       Paperwork is now digital

There’s not much use in buying reams of paper and stocking inks for your printer. When you use technology, tasks get a lot easier to do and sharing the work you’ve done turns into a breeze. Sending emails instead of snail mails – just majority of the needed paperwork is now digitized. You turn environmentally good [Save the Trees!] and you get to save time. Adopting and having an events app, you can have the essential information disseminated all within fingertips reach rather than worrying about last minute changes and wasting all the time, effort, money and the trees!

2.       No more costly and expensive changes/errors

You may think that having a traditional printed plan or program is better… Think again. Imagine everything mapped out until the last minute of the event and then a quick minor or major change happens as you execute the printed program. Something, we, event organizers often experience. This will not only cost you time to adjust and more or less remap some of the aspects it will also cost money [Plus it’s a waste of paper]. By means, an events app, however, with just a simple update of change of plans and a little edit on the dashboard, everything is now back on track! Talk about being in control.

3.       Provides ease of work

Having an Events app like Summit App will give you so much aid. Much of the workload and time of planning and organizing is cut half of the effort with using the app. The app itself is cost effective; all the preparation for the event is on your smartphone, Technology just keeps getting better. Plus, it can also provide connections between your attendees during the event itself. You do want to walk out of an event with a goldmine, right? Knowledge and network, golden!

4.       Getting feedback is easier

With an event app, it can save you money and time in getting the attendees’ reaction and suggestions. The possibilities of in-app surveys and suggestion drop-box inside the app bring forth convenience not only for the attendees of a certain event but for the organizers as well. You don’t have to speculate or assume what your attendees want for next year; you can get them live and fresh by an event app.

Honesty Apps will allow you to create your own apps in minutes! You’ll have full control of the look and feel, too! All you need to do is to get your images ready and you’d have your own events app just in time for your event.

Interested in having your own App? Request a personalized demo with our team. Drop me a message and I’ll get back in touch with you.

 

Qualities of a Marketing Practitioner, Are You?

Being a Marketer means you’d have to operate as if you are the owner of the business; no, in fact, you are accountable and is the owner of the business. It is up to you on how you build awareness, drive interest of the consumers, stabilize recall and ultimately score continuous revenue by helping your Sales team who execute (often times, you become the sales person, too).

As a marketer, you’re the one who oversee implementation and execution of your team, you drive the wheel to form a well thought off and threshed out event marketing strategy which will launch your campaigns.

It’s a fun job but only if you’re ready to dive in as jack and jill of all trades.

What qualities should a marketer have these days?

1. Head for Figures

Just like handling a household, a marketer needs to have an eye on check and balances. You’ll be in charge of managing the budget and who will designate which goes to paid advertising plus cost analysis to bring in the results and how much you can afford.

Being a head of the figures would mean you’d need to monitor the expenditures constantly and review the effectiveness of each effort. These things may sound overwhelming but once you’ve got a hang of it, it’ll be the drug you would want to have at all times. It works, it really works.

2. Designer’s Brain

Let’s be a little forgiving, you may not have an artist brain but you should translate your ideas into a clearer vision on what design you’d want to have for your graphics designer to make. Marketing is not just about sales tactics; it’s about creating a brand, a vision, and a lifestyle. You should be able to formulate in the game plan the event’s visual identity – it’s a personality, a character that needs to be conceptualised, translated and to be understood by the consumer.

These are not limited to the event website, flyers, brochures, advertising artworks to give-away loots.

3. Project Manager & Leader

There are tons of work that needs to be done. How effective of a disseminator and delegator of ideas and thoughts are you? In this case, you’d also need to be a fantastic team player who can juggle and have a deep understanding on your working relationship with the rest of the team working with your campaign.

As a person with the line management responsibility, you’ll have to oversee everything and go through performance reviews. Practice expressing a clear vision for the future of your event and campaigns.

4. System’s in Place

How organized are you? a marketer should have a progressive sheet as guide for the machinery to work properly. Creativity and organisation may not always work hand in hand but as a marketer, you’d always have to be methodical and strategic. Get your campaign dates working accordingly, listen to the behavior of your consumers, and implement the use of customer relationship for future marketing efforts.

5. Networker

How you represent yourself will always say a whole lot about you and your business. You’d need to thicken that contact base for future endeavors and possible collaborations. A marketer should always adept at building relationships whether it’s for corporate, association, industry partners or simply for potential sponsors and clients.

6. A whole lot of Social

Your thirst for growth and getting to know people should be overflowing. Social media and digital plays a massive role in the promotion of campaigns, enabling you to connect and engage with potential consumers, clients, attendees and partners. You will need to be the most passionate about your campaigns – live, eat, breathe and be it.

Embrace technology and continuously learn how to improve your tactics whether it’s for Google AdWords, Mailchimp, pay-per-lick, automation or affiliate marketing. Be up to date and ensure you’ve got all your bases updated and loaded. A good content always has good organic visibility but adapting the pulse of the new tools and trends will help boost your marketing efforts effectively.

In a nutshell, a Marketing Practitioner sure does possess a plethora of skills with a deep understanding of the target demographic; what interests them, where to reach them and how to get them to engage plus put everything in place to get it all rolling. No marketer can do all these alone but with the power of delegation and choosing the right team, it can be done. Always get the history of your efforts as the baseline and move forward with your budget and gantt charts moving.

Keep that passion burning!

Instagram Stories on Influencer Marketing

Oops, Instagram did it again.

Just when we’re all getting used to Snapchat, Instagram has launched Instagram Stories – allowing you to add photos and 10-second video clips to your “story” for all your followers to see. It’s another tool to expose your brand in ‘real time’ and more ‘organic’ than Instagram videos. Stories allows you to clip with your own doodles, captions and stickers saved for display for 24 hours.

Being a marketing practitioner, we all have to be updated on these social media platforms.

If you have an established number of following on Instagram, jumping over to Snapchat wouldn’t be as motivating as continuing what you’ve started on Instagram however if you’re considering the Millenials as your target market; Instagram would become a supplement from your Snapchat and having to consolidate efforts on both channels would expand your reach.

How can it be of help for your campaign? Instagram is great for your business as it gives followers the ability to give honest feedback by sending comments sent directly to your IG inbox compared to Snapchat’s judgement free platform wherein everything else is fleeting, silly and fun.

For the influencers of the brands, Instagram adds more depth to a campaign as it allows your influencer to give them a preview of their life. The option to provide a glimpse into behind-the-scenes of a certain photo or video posted on the Instagram feed; unfiltered, unedited and direct.

Regardless how you’d want to use Instagram Stories, this feature certainly adds up to your tactics for your campaigns.

How do you create your first story?

Where do you start? It’s quite simple. Don’t put too much stress on being in front of the camera, you can shy yourself away from selfies and showcase your surroundings. If you’re on a photoshoot: you can cover the bloopers, behind-the-scenes preparation, and give a preview of what’s to expect on your next instagram video or instagram post.

Of course, this is just a suggestion. When you’re all done, you can tap the checkmark to upload it to your Instagram Story. Voila!

Be Consistent.

Just like in any other social media channels and practices – consistency is always key. Now, you may not need to post all behind-the-scenes, just be yourself and tell a story. Being an influencer means you’re credible and authentic. Nothing pretentious.

Keep the brands in mind, stay aligned with the setting of the theme/subject, be your own paparazzi by sharing some footage, include your audience to the story and always keep a strong call to action towards your brand.

Do you think Instagram stories is perfect for influencer marketing? Share your thoughts!

Leverage on LinkedIn to Market Educational Institutions

More often than not, when anyone goes online and connects to LinkedIn, that person is most likely looking for a job. Very rarely does one use the site the same way as Facebook or even the archaic, now defunct Friendster (though there are some groups that have noticed the rise of socializing on LinkedIn). More often than not, matters on LinkedIn are kept professional – strictly business.

There are ways, however, to still be able to use LinkedIn for Marketing, Promotions and Communications purposes. It still is a social network site, after all. One that is geared towards the professional arena, but still built on the foundations of people who know people.

“But what about schools?” you may ask. It’s true that marketing an educational institution is different from marketing a certain product. One may measure marketing success in relation to units sold, whereas it isn’t so clear cut in schools. Despite this oddity, Educational Institutions may still use LinkedIn for Marketing Communications and Branding purposes.

Register as Employer 

Let’s face it. LinkedIn IS a go-to for job seekers. So using the Human Resource Management function of the site is the most practical reason for visiting. Through the different networks, groups, and connections, your school will be able to find the right people (whether academic or non-academic) to help it move towards its Mission of Educational and Academic Excellence. As you find the right people, your customers (the students and other stakeholders) will serve to promote the school better through word of mouth.

 

Did you know Linkedin came up with LinkedIN for Higher Education?

List under Universities Category

Just like with other Social Network Sites, LinkedIn employs a search bar for quick information retrieval. Sometimes, though, searching using generic keywords may not guarantee that your brand will be found. LinkedIn has a number of subcategories under which you can narrow down your search (by clicking on the symbol to the left of the search bar) such as People (if you’re searching for a specific individual), Jobs (for employment opportunities), and even Universities (for educational institutions). Now, LinkedIn doesn’t bother with technicalities such as status (some educational institutions aren’t classified as universities), so this includes all schools.

Once the University Page is made, it can be searched through the subcategory (which increases the likelihood of result generation compared to a general search), and the page can also post updates and announcements as a brand.

School Administrators as Influencers

Unless their current job in the educational institution is their first one after graduation (which is possible), then school administrators have their own professional experiences to share. School personalities normally have much more to impart as they climb the ladder to corporate and educational success. In fact, school officials normally share more than corporate officials because as they make their way up the corporate strata, they also earn more academic experience as evidenced by diplomas, Master’s and Doctorate degrees, and other certificates. Having these individual as Linkedin Influencers is not only good for their professional image, but also for the school as well, as they carry the name with them in every post and update.

Employees as  Brand Advocates

As a social network, LinkedIn increases the chance of brand exposure the more users are attached to the brand. If, for example your school has around a thousand employees, and all of them are connected to the school brand on Linkedin, then that means their other connections on the site may also see whatever post or update the University Page has, as these will appear on their wall due to the engagement of their common connection. And, as social network hierarchy goes, the higher the reach, the bigger the potential for engagement.

Monitor/Track Alumni

Aside from also employing Alumni as brand ambassadors (as with employees, see #4), University Alumni can also be monitored for outcomes purposes. Schools normally track the progress of their graduates to see what has become of them after graduation, which tends to reflect the competency of the school as a quality educational institution. More renowned schools like Harvard and Yale aren’t famous because of the number of graduates they have produced, but because of the quality outcomes of the said graduates. On a social network such as LinkedIn, these graduates can also serve as influencers, sharing their knowledge and corporate experience to the online professional public.

With the right combination and application of the aforementioned examples, community managers of educational institutions will be able to carry their reputation and brand far across the realm of cyberspace and into the dimension of recall, especially to the curious newcomer who has not been influenced by territorial reputation.

This article was contributed by JC Zozobrado for JustKas‘ DigiThink!

The Key to Social Media Success

Every brand is adopting and switching to the social media game.

Those who haven’t gotten their hands dirty in the digital marketing arena may haven’t been sure what or how social media operates but, in the world of marketing, it’s crucial to live, breathe and eat every effort you pour into it. Traditional advertising avenues – flyers, for example – aren’t yielding much anymore. Especially when you get to compare costs and ROI.

There is no template you can replicate if you’d want to build social media success – except perhaps on the process of signing up on the social media mediums which gives you the access to the party but ask yourselves, once you had it all logged-in “How can we make this campaign successful with social media?”

Just like reading a book, you wouldn’t know the story not until you continuously read the fine print from start to finish. You’d have to give it time, effort, and understanding. The answer is consistency.

Being a digital marketer isn’t an easy task (it may sound like it), it can be intimidating once you’ve jumped ship however in order for you to stay within the groove of the social media party, building an online community takes a lot of cake. You’d need to build trusts, interact, and stay relevant.

Imagine yourself as the introvert who’d need to get out to familiarize your surroundings. If you keep yourself in, nothing will be set free to be explored and be heard. You’ll have to get out there and get yourself known.

Consistency doesn’t mean you’d just have to blab everyday.  Allow us to break it down for you:

1. Credibility

According to Webster’s Dictionary, Credibility means  the ‘quality of being trusted and believed in’ or ‘the quality of being convincing or believable.’ looking after the meaning, credibility is everything a brand should hold, it stands firm on integrity and the heartbeat of your sales process.  Your brand should be authentic and answers the question ‘Why should we believe in you?’ which brings us next to.

2. Trust

Managing and curating a brand is building a relationship with your consumers. You’d have to build, develop and grow relationships and interaction. In social media, you may not know them face-to-face but you’d have to speak to them in confidence and should earn their confidence. Invest in building solid relationships.

3. Stability

Just like in staying in a relationship, aside from building confidence and trust. You’d have to be stable for the consumers. You’ll have to secure and empower not just yourselves but also the consumers. Stability becomes the point wherein consumers make bold decisions.

These are the three underlying traits of consistency, and they must be used in every aspect of your social media marketing.

How does your social media marketing should look like?

1. Update Often

Yes, you’d have to post consistently. You’ll need to have it all planned – put it on your calendar, schedule in a reminder, and stay on top of it. You should religiously stick into the plan accordingly. Once you’ve already had your content it, analyze the behavior of your readers and post according to the time and day most of your readers are online to check on your posts. Build a habit around it and it’ll reap heavy benefits.

Remember: Stay Relevant, Valuable and Informative. 

2. Humanize efforts

The best Brands show their human side.They tell a story. That story is authentic & real. It’s your story, you’d have to spend time interacting with people who comment or RT content. Acknowledge and make a connection. It’s just like meeting a new friend or having a cup of joe with a client. As a marketer, we have to prove to our online audiences that we are ready, willing and available to them. They bought us, they believed in us, we have to stick through them and their desires. Listen. Thank people profusely.

If you’re working in the service industry – this will strengthen your brand as the brand who listens and shows compassion. People in this age would want to be addressed right away within the silent golden hour.

Nurture your audience, reach out and get to know them. Accept feedback and compliment them. Just like taking good care of a family – you should always show up, and they will, too.

3. Remember your Brand Personality.

You’ve heard about the “brand voice” and have discussed your “brand personality” as you go through your branding and marketing efforts. It’s important that you get to portray according to what you’ve identified as a whole. Your online audience should pinpoint if you’re for the women, men, family, sports or leisure and so on.

If your brand should be witty, your content should always portray its witty side. If it’s serious and bold, your advertisements and content should reflect it accordingly.  If you’re handling a medical brand, you should speak and be like doctors online who shows authority and concern.

Use your content to make an impact on people consistently and they will come to you often.

 

Your Marketing Tool: Instagram

Promotion is persuasive in nature. This strategy can influence customers by either their intellect or to their emotions. Awareness builds interest in the brand, and it does costs time, money and efforts.

Let’s put the traditional promotion on the sidelines and focus on the digital side of persuasion.

Behind the recent update of Instagram, undoubtedly, it has recognized on how quick they’ve been becoming a focal point for brands in terms of social media promotion to connect with consumers.

Promising an even more visual experience, the platform had to communicate a direct message stating the obvious – an overhaul. “Our updated look reflects how vibrant and diverse your storytelling has become,” the company’s official blog release states.  With the addition to the filters, its sister-app Boomerang, Layout and Hyperlapse, the logo was intended to match the color schemes and marry it all together.

Being dubbed as the new ‘King of Social Engagement’, Instagram took over the engagement rate through the exchange of hashtags and visual campaigns which proves to show consumers fondness and trail of decision making towards online shopping and brand support.

But just as how each brand evolves every 5 years, it was time for the old polaroid get its upgrade and be at par with the flatlay trend following Uber, AirBnB and Google.

From its beginnings, Instagram has added the chat feature wherein you may directly message the handle admin, forward a certain photo directly to reference your query, group chat and a much modern dashboard which has become more eye-pleasing and easier to navigate. It still has the simple flat buttons which still highlights what Instagram is for – putting content first.

Just like how you persuade consumers, your strategy may change despite the business plan, adopting what the market needs but the story-telling and content build still remain.

Good news is, you may now follow Instagram matrix adding to the roster of analytics.  Hootsuite and Sprout  have adopted the data, making your Instagram even more lucrative for your campaign reviews.

What do you think of the new logo?

Kassy Pajarillo is a woman of many hats. She contributes  actively to traditional dailies as well as other Digital content pages, handles social media accounts and other marketing needs.   A passionate marketing professional continuously learning yet will forever be an hotelier. 

Content Series: Be a Better Writer

I’ve asked several people and professionals on how they’ve become a better writer. I sought for answers on how do you get to improve your content for your clients and your own brand? Their answers and advice were simple:

Read and write more. For yourself and for other people. 

It may sound easy but everything improves with practice just as how you prepare for a marathon, or how often you practice up until you achieve your personal bests. Write, write as often as you can. As you write, you get more confident and fluent. As  you self-edit yourself after writing your drafts, have others edit it and allow them to tell you on how to improve your ways. Ask them if the message were sent across. Allow them to mark your drafts with red marks, periods or lines – don’t take it too personally but take it seriously.

My Dad, a veteran in writing press releases, editorials and stories would constantly remind me to read your piece with fresh eyes and give yourself time to perfect your piece before you publish.  He’s been brutal with what I’ve written, edited every piece I’ve sent to the dailies and took his feedback seriously. Up until this day, I allow myself, and others to criticize my work. There’s no such thing as perfection, only progression.

If you’re feeling stuck and limited,  read through other contents and feel their voice. Make use of other content as inspiration and let it move you. Read more about the certain topic you’re assigned or you’ve given yourself to write about, test your writing and voice out your thoughts freely.

Your thoughts matter and then you become a better writer.

Content Series: Personify.

Writing is not an easy task. Just like giving birth, there are precautions and prepartions that needs to be attended to. In completion to the idea or concept, a content marketer should develop an understanding on who your readers are.

  • Are they Male or Female?
  • How young or old are they?
  • Do they have children or grand-kids?
  • What are their day-to-day lives like?

But most importantly ask yourself:

  • What would their key takeaway be like when they read your content.
  • Identify their educational level – How will you communicate your informative and educational posts?
  • Should it be corporate, personal or a touch of both?

In curating content, just like a person, you’d have marry the thought to how the site looks like. What is the persona or character of the site? Marry them together. You’re the voice of the posts, be the voice it needs to be. Go ahead and name that persona – either it’s  Ryan,  Ben, or Tina.

  • What are his or her goals?
  • What does s/he easily do?
  • Attitude and principles?
  • Goals?
  • Fashion lifestyle?

Live through that persona. Keep that persona in mind in all execution.

As content authors, we should make sure we don’t think like our users or readers but do write what we think our users or readers will understand because we understand.

These personas can help as you give birth to progressively grow your calendar especially in terms of discussing changes in the content.

Have you ever thought about the persona of your content?

Kassy Pajarillo is a woman of many hats. She contributes  actively for traditional dailies as well as other Digital content pages.  A freelance digital marketer and a passionate hotelier.

Content Series: Write, just write.

I have been wanting to write yet once I’m on my blog, nettlesome thoughts stop me from doing to do so. I get these frequent fight with my conscience criticizing my grammar, arguing with my tenses, judging me with whatever I have in mind. Unfortunately, defeat repeatedly had its win: I left blogging, stopped contributing and gave up my bylines altogether. I had opportunities pass, left empty promises yet the ideas never seem to end. I knew I had to do something.

Ideas will always be there. Should I keep myself from trying? It’s about time to head back to what I love doing even if words doesn’t flow fluid as how writers, novelists and journalists get to. What am I going to do? this is where I’m letting the urges win.

Required to write press releases and announcements, I was able to channel my thoughts on how to write. I started answering the most important questions, the 5 W’s of information dissemination: When, Where, What and Who, Why. That was a good start.

For someone who’s practicing Marketing, without a doubt, writing is essential. Whether you’re the visionary or the executioner, an employee or an entrepreneur; writing can be a really valuable exercise and skill to have. No, you don’t have to have perfect grammar on your drafts but you’d definitely need to have the messaging sent across.

“Write, just write. Let those thoughts flow. Worry about the grammar later” these were the encouraging words my Dad always tell me. I’m imparting the same advise to those of you who needs a little help if demons come haunting your conscience.

Need help on curating effective content? Here are few well-attested tricks which will reflect an increase in traffic, conversions and plausibly sales.

You’ve probably seen these articles everywhere and probably been an avid fan. You’ll never go wrong with these kinds of formats:

  • List Posts
  • Ultimate Guides
  • Inspirational Posts
  • Educational Posts

List Post: You love to hate them but love them nonetheless. Our brain is wired with to-do lists and testimonies. What are the recommendations? If they made it on someone’s list, it must be legit.

Screen Shot 2016-03-29 at 7.13.59 PM.png

Ultimate GuideYou’ll perhaps see this on travelogues and fitness posts. A marinated post with much detailed instructions on how to become, what to do, where else etc. Screen Shot 2016-03-29 at 7.14.58 PM.png

Inspirational Posts: It’s awe-inspiring and heart warming. We go through moments and sentiments. It may vary from motivational to spiritual, take your pick. What do you feel like sharing?

Screen Shot 2016-03-29 at 7.15.54 PM.png

Educational Posts: The educational post establishes credibility and expertise and can be powerful to help solve a problem or answer a question.

Screen Shot 2016-03-29 at 7.19.55 PM.png

I will be posting and elaborating all these in my next posts. Meanwhile, in content writing, you’d have to tackle one problem or concept at a time. You’d have to keep in mind what you aim to express; keep the post focused and useful to your audience.

Observe the ‘click baits’ you’ve read online. They all have a messaging which compelled you to scan and read.  Most importantly, as you end each post, build anticipation for the next post in the series. This way, you get to capture your audience to check on your posts plus of course, you’d have to write constantly.

Do you need Email Marketing?

As much as I dread hefty emails I receive every day from all the subscriptions I indulged into, it has become a good research tool on what sort of content do marketers apply on their campaigns – Subject, format, timing and frequency.

I used to tell people email marketing doesn’t work and it’s junk but come to think of it, if it’s not effective, how come I subscribed on so much? How come brands and marketers apply it to their mix? You can’t generalize something if it’s not working for you but everything changed when I ventured on adding it on to my personal campaigns when I worked for a Sports Club as a Sales Consultant.

Email marketing brought the business in. It gave me the chance to reach out to pursue leads, seal deals and exceeded my quota by 5.

Do you really need Email Marketing? Yes.  The strategies are basic but here are the lessons I’ve learned:

Story-telling

I’m no content-writer albeit I’ve always been a blogger and contributed to few dailies and online portals. When you’ve distinguished your market and know your brand by heart; persuasion wouldn’t be much of a challenge. Invite them to your open-house events, keep them looped in on updates and make them feel connected.

Be informative even if the price had to be mentioned. People want to be educated rather than being sold to.

Metrics

I wasn’t a stickler for metrics back in the day but these data serves a purpose. It helps you know what kind of content does your client read, which is more compelling, what information would they want to hear from you?

Eventually, you’ll notice the ratio:

  • Connection, a better relationship and trust with your subscribers.
  • Replies and engagement
  • Open rates and click-through rates for your email campaigns
  • Sales and lead generation.

Call to Action

Have a solid intent on why you’re sending that email.  Whether it’s for sales, website visits, or lead generation. You should always have a strong call to action at the end of the email. These are links where they’ll be able to acquire the certain product you’ve mentioned, where can they find you and how can they reach you for further details? No hard selling. It’s just like handing out your business card in order for them to further get to know you.

At the end of the day,  you’re sending out these emails not just to promote but rather sustain. You would want your readers to be drawn in right from the start and you want them to keep on reading.

What do you think of Email Marketing? Has it been working for you? Go ahead, let’s share thoughts.  Say Hi on Twitter @kassypajarillo or comment below.

Kassy Pajarillo is a woman of many hats. She used to contribute  actively for traditional dailies as well as other Digital content pages.  A passionate marketer and hotelie.