Start a blog and blog-a-reach!

I have been blogging since 6th grade during the time when coding through DOS, Microsoft interim messenger, and Touch Typing for Beginners was still the ‘it’ thing.  Platforms have already lost its prestige in cyberspace – Angelfire, Geocities, Open Diary, Xanga and the like. Blogging, during such early age, was referred to as a personal journal […]

You need a Community App

Within the generation of Millenials and Xenellians, everyone needs to catch up or else you’ll find yourself crawling, confused and baffled on how one can catch up on the developments of technology. Just when we thought yahoo groups and google groups were brilliant; the rise of messengers has conquered the need for immediate response and took over […]

Sales Lessons from a Marketing Practitioner

I have always loved selling and closing a sale – whether it’s a group account for room reservations, products on consignment, or accounts for marketing campaigns – it gives me that jolt of excitement as I associate every sale into winning. However, the commitment of having to sell as the priority of my job scope […]

Instagram Stories on Influencer Marketing

Oops, Instagram did it again. Just when we’re all getting used to Snapchat, Instagram has launched Instagram Stories – allowing you to add photos and 10-second video clips to your “story” for all your followers to see. It’s another tool to expose your brand in ‘real time’ and more ‘organic’ than Instagram videos. Stories allows […]

Your Marketing Tool: Instagram

Promotion is persuasive in nature. This strategy can influence customers by either their intellect or to their emotions. Awareness builds interest in the brand, and it does costs time, money and efforts. Let’s put the traditional promotion on the sidelines and focus on the digital side of persuasion. Behind the recent update of Instagram, undoubtedly, it […]