Instagram Stories on Influencer Marketing

Oops, Instagram did it again. Just when we’re all getting used to Snapchat, Instagram has launched Instagram Stories – allowing you to add photos and 10-second video clips to your “story” for all your followers to see. It’s another tool to expose your brand in ‘real time’ and more ‘organic’ than Instagram videos. Stories allows […]

Gourmet Bar by Novotel: Showcasing only fresh meats and organic produce.

Let’s head somewhere far from the usual hospitality and restaurant location of the metro. Right smack in the heart of Cubao, Novotel Araneta Center inaugurated in October 2015 located abreast of the Araneta Coliseum boasts as the only hotel built offering the largest number of rooms in Quezon City to date. Strategically located, AccorHotels’ brand […]

Wolfgang Steakhouse: Challenges Steakhouses in the Metro

Carrying all it’s New York vibe – a classic manly themed laden décor with high ceilings, welcoming reception, mahogany bar, laminated wooden floor, mosaic tiles, and alabaster chandeliers giving a picturesque ambiance; a wine cellar and a whiskey-cigar room with its topnotch well-trained service crew; Wolfgang Steakhouse challenges every steakhouse in the metro.

Your Marketing Tool: Instagram

Promotion is persuasive in nature. This strategy can influence customers by either their intellect or to their emotions. Awareness builds interest in the brand, and it does costs time, money and efforts. Let’s put the traditional promotion on the sidelines and focus on the digital side of persuasion. Behind the recent update of Instagram, undoubtedly, it […]

On Today’s Hoteliers Marketing Strategy

  Working back in the Hospitality Industry wherein budget constraints are prevalent; every dollar count. Transitioning from operating in agencies wherein budgets are hefty and abundant to being on the client side, adjustments certainly is a turn. Here are key lessons I’ve learned on curating today’s Marketing Strategy. Budget Approvals Determining your annual budget requires specifics […]

Hang tight 2016: Manila Pavilion Hotel

  Manila Pavilion Hotel celebrates the Year of the Fire Monkey with its Chinese goodies offering a special Oriental-themed cuisine at the hotel’s interactive lifestyle restaurant, Seasons. Walk your way to the delightful goodness of Asian cuisine as Manila Pavilion’s Executive Chef Giovanni Sias stirs up one’s dining experience in a delightful staging of artfully-prepared […]

Universal Sports Network Presents Boston Marathon “Run as One” Series March 10 – April 21

Universal Sports Network, the exclusive national television and digital media home of the Boston Marathon, announced today the launch of the “Run as One” series. The 15-episode, short-form video series will air run of schedule and be made available online at universalsports.com beginning today, March 10, and continue through the live coverage of the 118th […]

Start a blog and blog-a-reach!

I have been blogging since 6th grade during the time when coding through DOS, Microsoft interim messenger, and Touch Typing for Beginners was still the ‘it’ thing.  Platforms have already lost its prestige in cyberspace – Angelfire, Geocities, Open Diary, Xanga and the like. Blogging, during such early age, was referred to as a personal journal […]

You need a Community App

Within the generation of Millenials and Xenellians, everyone needs to catch up or else you’ll find yourself crawling, confused and baffled on how one can catch up on the developments of technology. Just when we thought yahoo groups and google groups were brilliant; the rise of messengers has conquered the need for immediate response and took over […]

You need this: Customer Service, People Business.

Technology plays a huge critical role in the success of any business. The influx of today’s start-ups and innovative tech companies, the hospitality and service industry is no hard target. Rightfully so, in every innovation, the people as guests and employees are the main priority. If it takes time and effort, an idea already serves […]

PayPal Strengthens Support for Freelancers and MSMEs Through Launch of Business App and Freelancer Community Program

The digital payments leader PayPal announced today the launch of the PayPal Business App and the PayPal Freelancer Community Program to enable merchants and freelancers to advance in the Philippines’ increasingly mobile and digital economic environment. Freelancers make up a significant portion in the Philippines, with the local Department of Information and Communication Technology pegging […]

Sales Lessons from a Marketing Practitioner

I have always loved selling and closing a sale – whether it’s a group account for room reservations, products on consignment, or accounts for marketing campaigns – it gives me that jolt of excitement as I associate every sale into winning. However, the commitment of having to sell as the priority of my job scope […]