Build An Iconic Brand – Not Just Any Brand.

Last week, I had a refresher’s course in Disrupting Branding and Marketing to feed my thoughts with new perspectives. I couldn’t help but share what I’ve learned. I had to re-evaluate my tactics and take a step back. Learning never stops and I’m glad I attended the event with much gusto.

Disruptive Branding, is this another term coined by another marketer? Truth to be told, a marketer should be leaders of coining new words to make an impact. Looking at the dictionary – Disruptive, have two polar opposite definition:

  1. Troublesome, unruly, badly behaved and undisciplined, or,
  2. Innovative and groundbreaking.

Keeping those definitions in mind, I was reminded on failed ventures I’ve tried (and what worked) to which I learned so much in my everyday practice. As a marketer, you’d have to be entrepreneurial and put yourself in the position the entrepreneur.

There’s no sense in building brands just the heck of not unless you purposely just want to spend your time conceptualising, putting components together for a wireframe, sourcing and the entire jazz just because. And, yes, sometime not too long ago, I have gone through this phase.

In order to successfully build an iconic brand, you’d have to stay away from the clutter. Be a newcomer who embraces and introduces a new normal. Think as an authority, not just another competitor. Being in the neutral state or in-between of things won’t make you and your brand float in abyss but it may rather set you up closer to failure and wasting precious efforts, time and money.

Create a Movement

As much as you have the entrepreneurial mindset, you’d always have to have the cause in mind – about 60% of it next to content and community of both 20% of the 100% mindset design equation.

If it frustrates you so much, do something about it and be the solution. Solve a problem and put it on top of your priority. The art of sub-communication will follow through – you’ll eat, breathe, sleep and wake-up wanting to solve the pain.

There must be a better way and an easier way to make this entire process simple!

Genuineness

People can read your intention first over the words you say. When you’re as genuinely authentic and mean so much to be the solution to be the value-added and the cure to pain, it’ll show. It shows.

Communicate

Be a pioneer and don’t be a maybe. Position yourself or your brand as a new category in a cluttered market. Don’t be an influencer who’d just accept anything free but rather be an authority wherein you make an impact, get endorsed and enthusiastically be talked about.

There is power in an authentic enthusiast.

With the right cause and positioning, as you search endlessly and breathe through your cause – people will walk in and ask for your brand rather than you always knocking on doors to convince them the need to allow you to enter.

Don’t stress much on the aesthetics, focus on what makes it an answer, a solution, a value-added brand that magnifies heaven made on earth.


On Business: Blissful Bed in B Hotel Alabang

A #blissfulbed would make you up and high on your game.

Far from the typical hospitality city of Metro Manila, B Hotel Alabang, a boutique hotel located in Alabang, Muntinlupa City is a property you would’ve not thought existed. When it comes to booking hotel suites – everything is all about location and not having to discount personal preference.

On a crucial productivity weekend, the desire to get things done and log-in a peaceful slumber is always a requisite.  B Hotel Alabang has the essentials a business traveler would need for a productive (yet restful) stay.

Quiet, charming and En Pointe.

The Welcoming

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Hotel Lobby and Restaurant Outlet Floor

This pocket-friendly yet quality abode is a sanctuary you’d want to classify as premium on value. 5-stars service and well taken cared property, managed by The Bellevue Hotels & Restaurants, a Philippine Hospitality Company. You’d be welcomed by smiling concierge staff  by the entrance. You may have your car parked at the basement or assisted on valet.

With its masculine yet soft lighted interiors, old and new guests alike will be impressed by the tidy freshly scented floors, soothing music and the calmness of the accommodating and professionally trained hospitality staff. You’d also be glad to be welcomed by the Hotel Manager.

The room

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There are only two types of rooms in all B Hotel Properties: Standard and Penthouse. On my first night, I stayed in room 516, Standard room and another at the Penthouse 1203 to cap a productive weekend.

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Upon entering, I was welcomed with a freshly powder scented room, folded swan towels, a long stemmed rose, a photo frame of myself and a personalised signed note from the General Manager which I thought is prudent.

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You’ll never forget a delightful surprise.

The living space in my accommodation was generous with ample room to relax and a desk which I’ve converted into a working space; the Penthouse came with extra amenities such a living room, dining area and mini kitchen.  The Standard suite is 29 sq m in size and came with a view of the village outdoor greenery below and the Penthouse of about 51 sqm with a view of the residences which is pretty relaxing to see from the 12th floor at night.

The room is tastefully finished with hints of modern art and expresses minimalism with the shades of brown, and orange burgundy.

I’ve never been this productive and restful in my entire hotel stays.

The bathroom

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Generally, aside from the room, the bathroom holds a huge importance in every accommodation.  It came with a complete set of toiletries and fresh clean towels. You may enjoy a rain shower bath on the Standard room or with the bath tub if you’re booked in a Penthouse Suite.

The facilities

This boutique hotel can house 152 rooms, has a lobby restaurant and a small pastry shop. Despite knowing they only have but one restaurant outlet, the food didn’t disappoint. Everything were generously portioned, flavourful yet reasonably priced. The chef’s may also serve out-of-the menu which is grand, and service arrives in about 10-15 minutes. What a feat!

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On Sunday’s, they transform the pastry area floor into a mini playpen for children to enjoy. Well thought of, family oriented.

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Sunday’s Playground

Room Service

 

 

The check-list

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What I loved about this hotel is the service trumps everything that they lack in terms of facilities. The people love their work immensely, they’re proud of the training they go through and smile throughout their shift without complaints. The confidence in them shows, the discipline is apparent, you can hear it from the way they answer and respond to your requests. They’re quick and efficient, I appreciate the reliability they showcased given I had to email my documents to be printed, to which they sent straight to my room and called-in for room service granted they knew I was working direly when they caught me eating busily during breakfast.

You’ll never go wrong with a property where people shines compassion.

Cost

For a reasonable price of Php 3,800 inclusive of taxes, including breakfast for a Standard room and Php 7,000 inclusive of taxes for a Penthouse Suite with breakfast. You may also seek for shuttle assistance to be sent to Bellevue Hotel should you wish to enjoy other amenities such as the swimming pool or the Vue bar for some night life.

Verdict

For a local hotel chain, it’s professionally-run that somehow – despite its size – manages to still excel in service like a 5 star hotel chain. I felt very welcome and would not hesitate to return.

Disclosure:  All opinions expressed in the post are my own.

B Hotel Alabang | 2107 Prime St., Madrigal Business Park Ayala Alabang, Muntinlupa, Philippines 1781 | Phone Number: +632 828 8181