A networking event is not the opportunity for you to carry a sales pitch.
As much as we’re all in-touch digitally through the power of social media channels when Friendster and MySpace introduced a networking concept to us back in the early 90’s to early 2000’s, we still can’t discount the fact that offline events are still a staple in connecting aspiring and successful professionals to grow your business.
There may be few who no longer see the use of attending such gathering or have already transcended from believing on networking events. Deliberating whether you should attend or not; my take will always be, GO.
Going to offline events and organizing a self-hosted networking event will give you the opportunity to connect with colleagues, like-minded individuals and potential clients. You might have fun too. Alongside to the fun, It gives you the privilege to step out of the four corners of your office. It’ll always be aa purposeful engagement.
As the saying goes: “fish where the fish are” and you’ll be able to pull in a help line on certain business proposals or collaborations when needed.
How would you make a networking event even more fruitful? Here are few strategies you might want to arrange:
Be the Host
Preparing your own event gives you the control over the attendees, the setting and how you’d like the engagement to turn out. You would want to contribute value and set objectives when you pull in people together. Always put in consideration the fact that these engagement aims to develop relationships not just with prospective clients but also with those whom you’ve been or is working with.
With the objective in mind, choose an activity your existing clients will enjoy. It should be up to date and good reason for them to interact to one another regardless if they’re introvert or extrovert. Sharing the same passion will ignite the connection.
Indicate the program in the invitation, would there be any games? Something that would entice them to tag their friends along. Most professionals enjoys it when there are wine tastings and raffles to be given away.
If it hasn’t occurred to your senses yet, the world revolves around the same circles. Eventually, one way or another, everyone are connected and can help on each other’s needs. Organizing reunions allows you to reconnect with dormant ties – which are even more highly valuable than your current relationships. These people are the kind who loves success stories and would want to know how you’ve been since you bumped into each other. Alumni reunions are actually the best way to get-together, reconnect and inform them of what you’re now doing. Less awkward, more catching up.
The difference between hosting a professional event and reunions lies on the tactics on how you invite. Each professional event is more connecting to get to know people, deepen relationship with acquaintances and to purposeful business ties. However, with reunions, as you organize the engagement, you get to have quick calls to catch up and talk more on memorable past than sole professional interests.
Both strategies will allow you to deepen both existing and future relationships as you build new connections and broadening your reach. Always make these engagements fun and comfortable, this way, you’ll leave a lasting impression to be remembered by.
What urges you to attend networking events? Share your thoughts!