You Need This: Save Money by Using an Event App

1.       Paperwork is now digital

There’s not much use in buying reams of paper and stocking inks for your printer. When you use technology, tasks get a lot easier to do and sharing the work you’ve done turns into a breeze. Sending emails instead of snail mails – just majority of the needed paperwork is now digitized. You turn environmentally good [Save the Trees!] and you get to save time. Adopting and having an events app, you can have the essential information disseminated all within fingertips reach rather than worrying about last minute changes and wasting all the time, effort, money and the trees!

2.       No more costly and expensive changes/errors

You may think that having a traditional printed plan or program is better… Think again. Imagine everything mapped out until the last minute of the event and then a quick minor or major change happens as you execute the printed program. Something, we, event organizers often experience. This will not only cost you time to adjust and more or less remap some of the aspects it will also cost money [Plus it’s a waste of paper]. By means, an events app, however, with just a simple update of change of plans and a little edit on the dashboard, everything is now back on track! Talk about being in control.

3.       Provides ease of work

Having an Events app like Summit App will give you so much aid. Much of the workload and time of planning and organizing is cut half of the effort with using the app. The app itself is cost effective; all the preparation for the event is on your smartphone, Technology just keeps getting better. Plus, it can also provide connections between your attendees during the event itself. You do want to walk out of an event with a goldmine, right? Knowledge and network, golden!

4.       Getting feedback is easier

With an event app, it can save you money and time in getting the attendees’ reaction and suggestions. The possibilities of in-app surveys and suggestion drop-box inside the app bring forth convenience not only for the attendees of a certain event but for the organizers as well. You don’t have to speculate or assume what your attendees want for next year; you can get them live and fresh by an event app.

Honesty Apps will allow you to create your own apps in minutes! You’ll have full control of the look and feel, too! All you need to do is to get your images ready and you’d have your own events app just in time for your event.

Interested in having your own App? Request a personalized demo with our team. Drop me a message and I’ll get back in touch with you.

 

Build An Iconic Brand – Not Just Any Brand.

Last week, I had a refresher’s course in Disrupting Branding and Marketing to feed my thoughts with new perspectives. I couldn’t help but share what I’ve learned. I had to re-evaluate my tactics and take a step back. Learning never stops and I’m glad I attended the event with much gusto.

Disruptive Branding, is this another term coined by another marketer? Truth to be told, a marketer should be leaders of coining new words to make an impact. Looking at the dictionary – Disruptive, have two polar opposite definition:

  1. Troublesome, unruly, badly behaved and undisciplined, or,
  2. Innovative and groundbreaking.

Keeping those definitions in mind, I was reminded on failed ventures I’ve tried (and what worked) to which I learned so much in my everyday practice. As a marketer, you’d have to be entrepreneurial and put yourself in the position the entrepreneur.

There’s no sense in building brands just the heck of not unless you purposely just want to spend your time conceptualising, putting components together for a wireframe, sourcing and the entire jazz just because. And, yes, sometime not too long ago, I have gone through this phase.

In order to successfully build an iconic brand, you’d have to stay away from the clutter. Be a newcomer who embraces and introduces a new normal. Think as an authority, not just another competitor. Being in the neutral state or in-between of things won’t make you and your brand float in abyss but it may rather set you up closer to failure and wasting precious efforts, time and money.

Create a Movement

As much as you have the entrepreneurial mindset, you’d always have to have the cause in mind – about 60% of it next to content and community of both 20% of the 100% mindset design equation.

If it frustrates you so much, do something about it and be the solution. Solve a problem and put it on top of your priority. The art of sub-communication will follow through – you’ll eat, breathe, sleep and wake-up wanting to solve the pain.

There must be a better way and an easier way to make this entire process simple!

Genuineness

People can read your intention first over the words you say. When you’re as genuinely authentic and mean so much to be the solution to be the value-added and the cure to pain, it’ll show. It shows.

Communicate

Be a pioneer and don’t be a maybe. Position yourself or your brand as a new category in a cluttered market. Don’t be an influencer who’d just accept anything free but rather be an authority wherein you make an impact, get endorsed and enthusiastically be talked about.

There is power in an authentic enthusiast.

With the right cause and positioning, as you search endlessly and breathe through your cause – people will walk in and ask for your brand rather than you always knocking on doors to convince them the need to allow you to enter.

Don’t stress much on the aesthetics, focus on what makes it an answer, a solution, a value-added brand that magnifies heaven made on earth.


Qualities of a Marketing Practitioner, Are You?

Being a Marketer means you’d have to operate as if you are the owner of the business; no, in fact, you are accountable and is the owner of the business. It is up to you on how you build awareness, drive interest of the consumers, stabilize recall and ultimately score continuous revenue by helping your Sales team who execute (often times, you become the sales person, too).

As a marketer, you’re the one who oversee implementation and execution of your team, you drive the wheel to form a well thought off and threshed out event marketing strategy which will launch your campaigns.

It’s a fun job but only if you’re ready to dive in as jack and jill of all trades.

What qualities should a marketer have these days?

1. Head for Figures

Just like handling a household, a marketer needs to have an eye on check and balances. You’ll be in charge of managing the budget and who will designate which goes to paid advertising plus cost analysis to bring in the results and how much you can afford.

Being a head of the figures would mean you’d need to monitor the expenditures constantly and review the effectiveness of each effort. These things may sound overwhelming but once you’ve got a hang of it, it’ll be the drug you would want to have at all times. It works, it really works.

2. Designer’s Brain

Let’s be a little forgiving, you may not have an artist brain but you should translate your ideas into a clearer vision on what design you’d want to have for your graphics designer to make. Marketing is not just about sales tactics; it’s about creating a brand, a vision, and a lifestyle. You should be able to formulate in the game plan the event’s visual identity – it’s a personality, a character that needs to be conceptualised, translated and to be understood by the consumer.

These are not limited to the event website, flyers, brochures, advertising artworks to give-away loots.

3. Project Manager & Leader

There are tons of work that needs to be done. How effective of a disseminator and delegator of ideas and thoughts are you? In this case, you’d also need to be a fantastic team player who can juggle and have a deep understanding on your working relationship with the rest of the team working with your campaign.

As a person with the line management responsibility, you’ll have to oversee everything and go through performance reviews. Practice expressing a clear vision for the future of your event and campaigns.

4. System’s in Place

How organized are you? a marketer should have a progressive sheet as guide for the machinery to work properly. Creativity and organisation may not always work hand in hand but as a marketer, you’d always have to be methodical and strategic. Get your campaign dates working accordingly, listen to the behavior of your consumers, and implement the use of customer relationship for future marketing efforts.

5. Networker

How you represent yourself will always say a whole lot about you and your business. You’d need to thicken that contact base for future endeavors and possible collaborations. A marketer should always adept at building relationships whether it’s for corporate, association, industry partners or simply for potential sponsors and clients.

6. A whole lot of Social

Your thirst for growth and getting to know people should be overflowing. Social media and digital plays a massive role in the promotion of campaigns, enabling you to connect and engage with potential consumers, clients, attendees and partners. You will need to be the most passionate about your campaigns – live, eat, breathe and be it.

Embrace technology and continuously learn how to improve your tactics whether it’s for Google AdWords, Mailchimp, pay-per-lick, automation or affiliate marketing. Be up to date and ensure you’ve got all your bases updated and loaded. A good content always has good organic visibility but adapting the pulse of the new tools and trends will help boost your marketing efforts effectively.

In a nutshell, a Marketing Practitioner sure does possess a plethora of skills with a deep understanding of the target demographic; what interests them, where to reach them and how to get them to engage plus put everything in place to get it all rolling. No marketer can do all these alone but with the power of delegation and choosing the right team, it can be done. Always get the history of your efforts as the baseline and move forward with your budget and gantt charts moving.

Keep that passion burning!

Guarantee your conference is SOLD OUT!

Top secret tip: Invite Warren Buffet and Tony Fernandes. End of conversation.

Just kidding.

On a serious note, consider your conference as the product you’re selling (well, it is). Just like selling any merchandise, you’d need to ensure your conference is packed with value added learning keynote speakers and topics worth every registration currency. As much as your objectives are clear, you’d have to bank on reputation. You’re bringing like-minded individuals together. Ask yourselves the ‘Why’ and ‘How’ prior to blasting. Think on how your event will stand out in the crowd and how will you get to make people (and their companies sponsor) spend the money to attend.

Let me share to you few learnings that have helped drive our campaign towards SOLD OUT and (unfortunately) lead to declining further registrants; hopefully these will help promote yours, too!

Early Bird Rate

For being ahead of the game, give those registrants a heads-up and reward them for being first in line. When offering early bird rates, you’d always have to have it posted side-by-side the regular rate. Have group rates. If possible, give a significant amount of difference. Giving them a sense of urgency and realizing there’s a huge difference would encourage people to buy before the price increase.

Let them feel as if they won the lottery of discounts!

Industry Partners

Forge partnerships with your target industry partners. In every Industry, there are certain professional organizations who’s database are rich in resources and may be able to promote on your behalf. Give them an incentive, this way, they’ll be more encouraged to push your event and legitimately reach out to the qualified people you wouldn’t normally have access to on your behalf.

Social Media

You know your targets and we all do know every professional have their own LinkedIN account and have access to Facebook for personal networking. Take advantage of the fact you’ll be able to be in-control of your campaign and promote your event to relevant people in the industry you’d want to tap.

The visuals, however, should be compelling enough and has the information they need. Albeit it’s great to have drive to your website; your website should supplement your campaign and your social media visuals has the call-to-action.

Be consistent with weekly updates, constantly include the registration link on the caption and image for easy drive and share; and leverage on paid advertising to target people in the industry.

Need help on getting started? here is a guide on how to create Facebook Ads and a guide on how to execute a LinkedIn ad campaign.

Sponsors & Partners

Forging partnerships through sponsorships builds trust and credibility, the more sponsors you get to tap to join you, the more it’ll give your event a lasting and positive impression. Although, you will also have to consider who your targets are and relevance. In return, you may also give incentives to your sponsors. Allow them to offer your event either interim or their consumers. It’ll be a win-win situation, cross promote and support each other.

Website

These days, the one-pagers hits the spot. It’s direct and straight to the point. Your webpage is your store and you’d want the menu to be presented crisp and clear. Answer possible questions your registrants may ask and provide an easy contact page should there be further queries.

Have your drive to action towards registering. Make the REGISTRATION tab available for both sharing and easy registration. Don’t allow your registrant to loose sight of that tab.

Promote the Location

The truth is, everyone hates traffic and looking for parking. Give them the solution. Situate your event somewhere accessible and easy drive. Promote the location, not just your conference. You’ll need to tell your registrants that you’ve thought of their convenience.

Media Support

Not only does it help in promotion, it actually makes your conference legitimately something for everyone to consider and refer to as an event that needs to be attended. You’ll also need the added mileage for your sponsors.

Gamify your event

Sure, it may probably a formal engagement but giving a little fun won’t hurt. In fact, it can also make your attendees stay longer during the event for a grand raffle in stake! If they paid a hefty amount for the registration, a probably same cost or higher, would make them want to wish for them to win.

Handouts and Certificates

If it’ll be added to their credentials, the better.

Always have kits for every attendee – provide a pen or pencil, notepads, and handouts they can write on for their note taking. Your registrants are there to learn, you’ll need these for their ease and convenience.

Coverage

You should always have photographers and videographers to cover your event. You’ll need these for documentation for your partners and for your next event. Have a short on-site video summary for you to show as reference or you may also have the entire conference recorded for future sharing (you wouldn’t know right now but it’ll always come in handy).

 

VIP

Everyone is a VIP.  Think of your attendees ease from the registration process, welcoming to the after-event experience. It’s always important to leave a lasting impression which you can also bank on for the succeeding efforts.

These are only but few. What other ways can you think of to drive sales for your event?

Digital Analytics is Important. Learn it.

If you’re a marketing professional venturing and integrating digital to your practice, you should haste your way on catching up as the business world is changing rapidly. In this generation wherein everything is accessible 24/7 days, dealt within a click of your pointer, and open-ended with whatever it is that you need.

It has been apparent that our marketing practice has further progressed, data have become the powerful tool we all need before we proceed and move forward. Marketers of both large and small businesses are leveraging more on evidences according to insights provided which we value.

Which resources or tools can we use for this? For most, those social media channels which we frequent already have included their own analytics dashboard for our free access (Facebook, Instagram, Twitter and Pinterest).

According to Google Analytics Solutions, “Digital analytics is the analysis of qualitative and quantitive data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes for both online and offline.”

In every campaign, we set objectives. Through analytics, it helps us marketers to measure outcomes and have base line for our efforts.

In the online world, there are five common business objectives:

  • For ecommerce sites, an obvious objective is selling products or services.
  • For lead generation sites, the goal is to collect user information for sales teams to connect with potential leads.
  • For content publishers, the goal is to encourage engagement and frequent visitation.
  • For online informational or support sites, helping users find the information they need at the right time is of primary importance.
  • For branding, the main objective is to drive awareness, engagement and loyalty.
Resource:  Google Analytics support.

With these objectives, with each tactic, you’d have to put the ‘macro’ and ‘micro’ conversions behavioural data separately on segments to understand what experiences drive the right outcomes from the channels you’ve used.

Macro conversions are those big purchases (resulting to ROI) from your ecommerce sites meanwhile Micro conversions are those side efforts from the site such as coupons acquired or email subscriptions (resulting to Leads).

Learning to understand your analytics through demographics and behaviour would make you have basis on which works and what doesn’t or how would you alter your campaign to reach your business’ objectives.

Basically, knowing how your audience interacts with your website is crucial for your success. The best way to know is through the data which shows your traffic stats. You may also plug-in Google Analytics to trace for your sites and make use of the social media channels dashboards for each channel’s analytics. your marketing efforts should generate revenue and these analytics should prove if your efforts are working to your advantage.

Learn and understand Google Analytics, it’s FREE! All you need now is yourself and spend time on educating yourself. Go for it, it’ll be a huge asset for your practice.

 

Instagram Stories on Influencer Marketing

Oops, Instagram did it again.

Just when we’re all getting used to Snapchat, Instagram has launched Instagram Stories – allowing you to add photos and 10-second video clips to your “story” for all your followers to see. It’s another tool to expose your brand in ‘real time’ and more ‘organic’ than Instagram videos. Stories allows you to clip with your own doodles, captions and stickers saved for display for 24 hours.

Being a marketing practitioner, we all have to be updated on these social media platforms.

If you have an established number of following on Instagram, jumping over to Snapchat wouldn’t be as motivating as continuing what you’ve started on Instagram however if you’re considering the Millenials as your target market; Instagram would become a supplement from your Snapchat and having to consolidate efforts on both channels would expand your reach.

How can it be of help for your campaign? Instagram is great for your business as it gives followers the ability to give honest feedback by sending comments sent directly to your IG inbox compared to Snapchat’s judgement free platform wherein everything else is fleeting, silly and fun.

For the influencers of the brands, Instagram adds more depth to a campaign as it allows your influencer to give them a preview of their life. The option to provide a glimpse into behind-the-scenes of a certain photo or video posted on the Instagram feed; unfiltered, unedited and direct.

Regardless how you’d want to use Instagram Stories, this feature certainly adds up to your tactics for your campaigns.

How do you create your first story?

Where do you start? It’s quite simple. Don’t put too much stress on being in front of the camera, you can shy yourself away from selfies and showcase your surroundings. If you’re on a photoshoot: you can cover the bloopers, behind-the-scenes preparation, and give a preview of what’s to expect on your next instagram video or instagram post.

Of course, this is just a suggestion. When you’re all done, you can tap the checkmark to upload it to your Instagram Story. Voila!

Be Consistent.

Just like in any other social media channels and practices – consistency is always key. Now, you may not need to post all behind-the-scenes, just be yourself and tell a story. Being an influencer means you’re credible and authentic. Nothing pretentious.

Keep the brands in mind, stay aligned with the setting of the theme/subject, be your own paparazzi by sharing some footage, include your audience to the story and always keep a strong call to action towards your brand.

Do you think Instagram stories is perfect for influencer marketing? Share your thoughts!

Change The Way You See Happiness.

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One must practice the things which produce happiness, since if that is present we have everything and if it is absent we do everything in order to have it.  – Epicurus

Every day of our lives, we find a thousand different ways to live intensely, form friendships, enrich ourselves, keep our loved ones within reach and devote time and energies in fulfilment of our goals, dreams and wishes.

One of my favourite saying which I always keep in mind and share to my friends is to “Find happiness and go there often” It doesn’t necessarily mean it had to be a far away place, a mountain to climb or a country to travel to. It can be a wonderful spot within your home where you can find peace and calmness, a yoga practice, reaching the finish line after each fun run or cycling event, a good dip in the pool or plainly sharing silence with a friend or giving a huge big bear hug to your Mum and Dad.

Happiness, the word in itself, may have been overused that it has turned into an illusion and placed it on a bad taste but as one internalised what it means – it’s actually a state of mind and exceptionally healthy mind – an optimal state of being not of just an emotion or a mood.

Happiness is a way of interpreting the world, with the kind of difficulties and tragic stories encapsulating it, perception changes the way we look at the world when we ourselves get to that place of gratitude and appreciation.

How does one get to change the way you see happiness or how can one be happier? It may not be as simple as it may sound for everyone but as the cliche goes, Begin by being good to yourself and to others. Many have skipped this step, trying to chase rainbows, achieving goals, holding onto perfect and yet doesn’t seem to enrich their soul towards fulfillments.

As I turned 32 (August 7), I have reminded myself to stick to what I promised myself: FLY,  First Love Yourself and to give more.

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 “The more you build self-love, the more you have to give to others.”

Give yourself time to breathe and space to unwind. Ultimately, being happy makes a person even more productive, becomes better bosses and kinder to everyone. Happiness in general, makes a happier place for everyone.

Take away greed, give more, and you’ll receive even more than what you deserve.

Another way to share the happiness and convert that gloom into joy: collect memories, capture moments and breeze through your albums. The emotion it brings as you reminisce each moment is a gift of inner bliss. You’ll thank yourself in the future.

 

In the world where selfies, sharing moments and freezing experiences in photographs are well spent by every individual, wouldn’t it be better if each frame were snapped sharply, boasting magnificent depth of field and are filled with people shining bright, glowing in solace; wearing such huge smiles on their faces?

Back in the day when DSLR’s (Professional Cameras) were the ‘in’ thing and point-and-shoot cameras were to save up for; the luxury of having smartphones changed the game. You don’t need an expensive tool but having a good lens, great aperture and dramatic effect edit-free feature gives every snap a huge difference.

Take shots, capture it.

Follow your bliss, freeze memories and relish. Be happy! 🙂

 

 

Social Media Core Lessons

Managing social media accounts aren’t as easy as how it looks. It takes a lot of time, effort, analysis and studying to come up with strategies, visual content curation and lest not forget, community management.

Whenever I get asked on how do we get to successfully manage accounts, there’s no template answer nor a go-to response.  Setting up the accounts is just a small piece of the execution – the bulk goes to the thought on how to build an audience, engage, develop relationships and to always keep in mind the returns, on ultimately sell.

Where do you start? How do you proceed? putting it into a perspective from old traditional marketing efforts, it applies just the same regardless what industry you’re on, business goals, brand differentiation or principle.

As a freelancer and a team member who had the chance to learn from a systemised organisation. Here are few lessons I’ve learned:

  1. Be married with your Social Media Accounts – you’ll heave the breathe your campaign. The dedication you put in requires commitment, the kind wherein you’re in for the long ride.
  2. Educate yourself – This is the beauty of handling social media accounts. There will never be a dull moment nor will you be stuck in routines. The extra learning will engage you, to which you’ll partake for your audience.  In terms of your skills, don’t be afraid to explore and try other strategies. Listen to your data and see how they respond.  You’ll have to always change up your ways and in principle, progress. See what works and what doesn’t. The social media game differs. You do know Facebook’s algorithms changes almost every 2 weeks. So much room to learn and experience!
  3. Consistency and Fidelity – I’ve always been told to treat it like marriage (wait, I’m not even there yet!). You’ll have to attend to your brand/business/product’s needs day in and day out, and stay relevant. Posting, answering and being available consistently. Being committed to consistency gives your audience the impression you’d want to impart – reliable and trustworthy.  Just like marriage, action speaks louder than words and your words are important the same way you do it.
  4. Be Ethical – Each business have ethical practice, there are restrictions and marketing ethics to be followed especially when you’re handling medical accounts however in general, you’d have to reputably consider your audience – don’t spam their mails, avoid negativity, be accommodating and receptive, be customer-centric.
  5. Time and Patience – Nothing in this world can be done overnight, except when you’ve got all the budget to get into the reach you’d want to capture however in terms of returns, you can never cheat a good campaign. Engaging with your audience takes time and patience.
  6. Manage expectations, It’s all about the budget! – Don’t promise the moon and the stars nor the universe. Organic reach isn’t the way to go anymore especially if you’ve got a steep timeline. Present a budget and where it’ll be used. Boost your campaigns, just like how you seek help to disseminate your flyers back in the day.

What lessons have you learned in managing social media accounts?  Would love to exchange thoughts!  You may also follow me on twitter: kassypajarillo

 

#TasteTheFeeling: Emoticon your bottle

Coca-Cola will always play a huge part in my life. Thanks to the short stint in Myanmar.

There is joy in customizing and personalizing anything with your preference and name on it. Whether it’s engraving jewelry, notebooks to handbags; Coca-Cola captured the bliss on making loyal drinkers feel more bound on this thirst quencher: Create your own Coca-Cola Emoticon Bottle. 

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The concept was simple and straightforward, being true to their marketing initiatives – Coca-Cola always hits the emotions of every individual. Create your own Emoticon Bottle will make you customize everything from the hair, down to the smile, and dedicate it to your family and friends. You can also purchase a pack of twelve (12) 500ml Emoticon bottles that come with a Spin the Coke Bottle board game. How fun is that?

 

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Create your own Emoticon Bottle

 

Following the success of the previous Coca-Cola Personalization campaign #ShareaCoke last year, #TasteTheFeeling is the follow through on the shared happiness in expressing the truthfulness to one’s feeling. The newest global campaign brings to life everyday moments through great universal storytelling and rich visual imagery – placing the product at the heart of its communications. Bright, as usual, Coca-Cola.

Following the trend online and every person’s everyday feeling, this shareable and customizable interactive digital experience creating your bottle (or for your loved one) hits the spot. You’ll definitely have fun customizing these bottles, I did!

 

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I had so much fun. Share the happiness!

If you’re the kind who collects Coca-Cola products, you wouldn’t want to miss this opportunity. Go ahead and have fun tinkering on your personalized Coca-Cola Emoticon. Each costs Php 85 for a 500ml bottle.  Have your bottle paid upon delivery, they’ll have it sent to your address for free in 2-3 days.

Would you want to share it with your friends for a frenzy party? Personalize for the entire gang and give it a spin.

Taste the Feeling and raise your for !

 

 

 

Leverage on LinkedIn to Market Educational Institutions

More often than not, when anyone goes online and connects to LinkedIn, that person is most likely looking for a job. Very rarely does one use the site the same way as Facebook or even the archaic, now defunct Friendster (though there are some groups that have noticed the rise of socializing on LinkedIn). More often than not, matters on LinkedIn are kept professional – strictly business.

There are ways, however, to still be able to use LinkedIn for Marketing, Promotions and Communications purposes. It still is a social network site, after all. One that is geared towards the professional arena, but still built on the foundations of people who know people.

“But what about schools?” you may ask. It’s true that marketing an educational institution is different from marketing a certain product. One may measure marketing success in relation to units sold, whereas it isn’t so clear cut in schools. Despite this oddity, Educational Institutions may still use LinkedIn for Marketing Communications and Branding purposes.

Register as Employer 

Let’s face it. LinkedIn IS a go-to for job seekers. So using the Human Resource Management function of the site is the most practical reason for visiting. Through the different networks, groups, and connections, your school will be able to find the right people (whether academic or non-academic) to help it move towards its Mission of Educational and Academic Excellence. As you find the right people, your customers (the students and other stakeholders) will serve to promote the school better through word of mouth.

 

Did you know Linkedin came up with LinkedIN for Higher Education?

List under Universities Category

Just like with other Social Network Sites, LinkedIn employs a search bar for quick information retrieval. Sometimes, though, searching using generic keywords may not guarantee that your brand will be found. LinkedIn has a number of subcategories under which you can narrow down your search (by clicking on the symbol to the left of the search bar) such as People (if you’re searching for a specific individual), Jobs (for employment opportunities), and even Universities (for educational institutions). Now, LinkedIn doesn’t bother with technicalities such as status (some educational institutions aren’t classified as universities), so this includes all schools.

Once the University Page is made, it can be searched through the subcategory (which increases the likelihood of result generation compared to a general search), and the page can also post updates and announcements as a brand.

School Administrators as Influencers

Unless their current job in the educational institution is their first one after graduation (which is possible), then school administrators have their own professional experiences to share. School personalities normally have much more to impart as they climb the ladder to corporate and educational success. In fact, school officials normally share more than corporate officials because as they make their way up the corporate strata, they also earn more academic experience as evidenced by diplomas, Master’s and Doctorate degrees, and other certificates. Having these individual as Linkedin Influencers is not only good for their professional image, but also for the school as well, as they carry the name with them in every post and update.

Employees as  Brand Advocates

As a social network, LinkedIn increases the chance of brand exposure the more users are attached to the brand. If, for example your school has around a thousand employees, and all of them are connected to the school brand on Linkedin, then that means their other connections on the site may also see whatever post or update the University Page has, as these will appear on their wall due to the engagement of their common connection. And, as social network hierarchy goes, the higher the reach, the bigger the potential for engagement.

Monitor/Track Alumni

Aside from also employing Alumni as brand ambassadors (as with employees, see #4), University Alumni can also be monitored for outcomes purposes. Schools normally track the progress of their graduates to see what has become of them after graduation, which tends to reflect the competency of the school as a quality educational institution. More renowned schools like Harvard and Yale aren’t famous because of the number of graduates they have produced, but because of the quality outcomes of the said graduates. On a social network such as LinkedIn, these graduates can also serve as influencers, sharing their knowledge and corporate experience to the online professional public.

With the right combination and application of the aforementioned examples, community managers of educational institutions will be able to carry their reputation and brand far across the realm of cyberspace and into the dimension of recall, especially to the curious newcomer who has not been influenced by territorial reputation.

This article was contributed by JC Zozobrado for JustKas‘ DigiThink!