Yes, all you need is 15 minutes a day on LinkedIn to increase your visibility and engagement.
If you’re after optimizing and making that platform work for your advantage, you’d have to make that profile client-oriented and be consistent on posting content that would make the audience know who you are, regularly engage with your connections and allow an abundant flow of golden opportunities come in on your way.
If you are finding too few of the right people are looking at your profile, if your inbox has been quiet for so long – it is time for you to spend more time engaging, less time scrolling. You can do something about it, why wait?
You may implement these LinkedIn tips to increase your chances of being found by the right people more often and for you to make that platform work for you.
1. Optimize your Linkedin Profile
You would like your audience and ideal targets get to find you and understand what you do, and what you can happen:
- Be searchable
- Be able to communicate what you can do, what you can offer, what you’ve been doing and learn more about you and ways how you can help them.
You’ll have to make sure that within the 3 seconds of your audience looking through your page, you’re able to show them who you are. Your profile photo and cover page photo should express that you’re professional, easy to connect with, client-focused and is in for a mission.
To increase the chances of you being searchable and being found on the platform, you have to ensure that:
- Your profile is set-up with keywords that the majority would type in to look for people like you.
- That your profile has all the details on how they’ll contact you and that you’re worth connecting with.
You only have seconds to introduce yourself, pay attention to making your LinkedIn headline, profile image and cover image relatable, direct and visually introduces you at a glance.
2. Share Status Updates and Pulse
Having to actively share status updates, engaging on other people’s posts and having to contribute articles through Linkedin Pulse (your profile blog area), it’ll help advance your searchability and for your network to notice you more.
The end goal here is for you to be remembered by your 1st degree connections, for them to refer you to their connections and when these 1st degree connections respond to your posts; there’s more visibility in the newsfeed of their connections to see your post which means, your 2nd degree connections may be able to find you, too.
Sounds cool? just but sharing your voice and positive interaction with you, you get to increase the social proof of your authority and what you’re into. Posting regular status updates will help you get noticed by your network. When someone from your 1st-degree connections needs someone who does what you do, they will be more likely to think of you.
Don’t forget to join the party of relevant hashtags but make sure you don’t overload it with so much on your status updates. Choose the hashtag that best matches your content.
3. Engage with your network
Speak to them like you’re talking to a friend. Reach out to them, as if you’re reaching out as a person who’s curious and interested in what they do, and would want to learn from them. Engaging with your network is like having yourself included in a party of dialogues where like-minded come together.
Whether you’re the one engaging or others, having to exchange dialogue gives you the visibility to be out there. Comment on status updates, share your thoughts on the articles they’ve written, share each other’s thoughts.
In order to engage and transform them into business, taking the discussion offline after the online interaction would definitely give you leverage and advantage. The larger your network, the more opportunities you’ll have to engage with. However, LinkedIn is a different case – size is not how it’s played, it’s the quality of interaction and the people you surround yourself with.
Don’t just add people for the sake of adding people. Read through their profile, assess and see if they resonate your goal, if they’re active and also into engaging with others.
When a prospect reaches out to you on LinkedIn, that’s your opportunity to convince them you are the right person to help them solve their problem or discuss their thoughts with.
Remember, people, connect with each other because of credibility and answering to a specific why into what you do.
Have heaps of fun and learning!
DO YOU NEED HELP ON OPTIMIZING YOUR LINKEDIN PROFILE
AND MAKE IT WORK FOR YOU?
Are you still struggling, challenged or confused on how to make that profile work for your advantage and gain more visibility and engagement?
Are you ready to level up, transform and commit to your online presence attract and influence more of the right clients?
No need to rob a bank. If you’re like my clients, challenged and struggling with things like:
- Optimizing your LinkedIn Profile
- Lack of clarity in your message
- Confused on how to make your profile work for you
- Still scratching your head on how to increase the visibility without the overwhelming ‘things to do’
- Booking customers for your services
- Staying consistent with your content
- Networking online and taking the conversation offline
- Wanted to build a business without being ‘sales-y’
Does this sound like you? You’re in the luck!
If you’re an action-taker, I’m offering a FREE DISCOVERY CALL and have opened up COACHING SLOTS to help you get out of your shell and make that profile work-hard for you!