April Fool’s : Trick & Perish!

Jackie Chan dead at 52.

Twitter timelines flood over the news. Was it a pre-April Fool’s prank or another one of those scoop to make a buzz about Jackie Chan? A terrible rumor to begin with but after some googling – it was another one of those hoax talk of the town that shouldn’t even be buzzed about.

Night before the widely recognized and celebrated day to whip tons of jokes, hoax and foolishness; a couple of friends over twitter reminisced through ridiculous well-believed pranks. Stories such as tying the knot due to pregnancy (blame the weight gain), having themselves inked for the second time but in fact they never really had any and the change of relationship status.

I began to wonder what kind of stunt or news can I tell without exerting much effort on word-of-mouth. Being the terrible liar that I am, whipping up one truly will take a lot of work. Oh, that won’t include any celebrity passing away.

April Fool’s has gone more than playing pranks on relatives and friends. Tracing back on the hoax played by the height of advertising in the 1970’s, there were memorable acts which has been marked on top of the list making a history out of controversy, promotion and gossips.

One of my favorites is Burger King’s Left-Hand Whooper back in 1998 when Burger King “published a full page advertisement in USA Today announcing the introduction of a new item to their menu: a “Left-Handed Whopper” specially designed for the 32 million left-handed Americans. According to the advertisement, the new whopper included the same ingredients as the original Whopper (lettuce, tomato, hamburger patty, etc.), but all the condiments were rotated 180 degrees for the benefit of their left-handed customers. The following day Burger King issued a follow-up release revealing that although the Left-Handed Whopper was a hoax, thousands of customers had gone into restaurants to request the new sandwich. Simultaneously, according to the press release, “many others requested their own ‘right handed’ version.”

Taking a good look at that prank to advertising and marketing, I’d give Burger King a standing ovation for a job well done – for maximizing the license to make people fall as fools in good humor but didn’t compromise the quality of their burgers.

No, I’m not taking my clients into a controversy but I thought, why not play prank on what is widely visible – Hello, Facebook! Scouring through something on the web, I teamed up with my boyfriend and gave our dinner at the vegetarian restaurant a clause to the prank. While everyone is getting engaged, married and making babies – we joined the bandwagon.

4 hours, 31 LIKE clicks, 27 comments. 3 phone calls and my Mom’s sudden blessings – Facebook sure did gave a boost on the prank. I couldn’t help but giggle and gave a good laugh out of it.

Thank you for all your congratulatory response, well wishes and happy thoughts. As much as its likely for us to get engaged and get married – it may not happen in the near future but give it 3-5 years to suffice. We’ll get there.

Maybe next year we could come up with the “Right hand” whooper campaign and see how people would dig the special treatment to the right handed customers.

Ah, No. Jackie Chan isn’t dead.

Happy April Fool’s!


“The first of April is the day we remember what we are the other 364 days of the year.” – Mark Twain

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