Content Series: Write, just write.

I have been wanting to write yet once I’m on my blog, nettlesome thoughts stop me from doing to do so. I get these frequent fight with my conscience criticizing my grammar, arguing with my tenses, judging me with whatever I have in mind. Unfortunately, defeat repeatedly had its win: I left blogging, stopped contributing and gave up my bylines altogether. I had opportunities pass, left empty promises yet the ideas never seem to end. I knew I had to do something.

Ideas will always be there. Should I keep myself from trying? It’s about time to head back to what I love doing even if words doesn’t flow fluid as how writers, novelists and journalists get to. What am I going to do? this is where I’m letting the urges win.

Required to write press releases and announcements, I was able to channel my thoughts on how to write. I started answering the most important questions, the 5 W’s of information dissemination: When, Where, What and Who, Why. That was a good start.

For someone who’s practicing Marketing, without a doubt, writing is essential. Whether you’re the visionary or the executioner, an employee or an entrepreneur; writing can be a really valuable exercise and skill to have. No, you don’t have to have perfect grammar on your drafts but you’d definitely need to have the messaging sent across.

“Write, just write. Let those thoughts flow. Worry about the grammar later” these were the encouraging words my Dad always tell me. I’m imparting the same advise to those of you who needs a little help if demons come haunting your conscience.

Need help on curating effective content? Here are few well-attested tricks which will reflect an increase in traffic, conversions and plausibly sales.

You’ve probably seen these articles everywhere and probably been an avid fan. You’ll never go wrong with these kinds of formats:

  • List Posts
  • Ultimate Guides
  • Inspirational Posts
  • Educational Posts

List Post: You love to hate them but love them nonetheless. Our brain is wired with to-do lists and testimonies. What are the recommendations? If they made it on someone’s list, it must be legit.

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Ultimate GuideYou’ll perhaps see this on travelogues and fitness posts. A marinated post with much detailed instructions on how to become, what to do, where else etc. Screen Shot 2016-03-29 at 7.14.58 PM.png

Inspirational Posts: It’s awe-inspiring and heart warming. We go through moments and sentiments. It may vary from motivational to spiritual, take your pick. What do you feel like sharing?

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Educational Posts: The educational post establishes credibility and expertise and can be powerful to help solve a problem or answer a question.

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I will be posting and elaborating all these in my next posts. Meanwhile, in content writing, you’d have to tackle one problem or concept at a time. You’d have to keep in mind what you aim to express; keep the post focused and useful to your audience.

Observe the ‘click baits’ you’ve read online. They all have a messaging which compelled you to scan and read.  Most importantly, as you end each post, build anticipation for the next post in the series. This way, you get to capture your audience to check on your posts plus of course, you’d have to write constantly.

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