Promotion is persuasive in nature. This strategy can influence customers by either their intellect or to their emotions. Awareness builds interest in the brand, and it does costs time, money and efforts.
Let’s put the traditional promotion on the sidelines and focus on the digital side of persuasion.
Behind the recent update of Instagram, undoubtedly, it has recognized on how quick they’ve been becoming a focal point for brands in terms of social media promotion to connect with consumers.
Promising an even more visual experience, the platform had to communicate a direct message stating the obvious – an overhaul. “Our updated look reflects how vibrant and diverse your storytelling has become,” the company’s official blog release states. With the addition to the filters, its sister-app Boomerang, Layout and Hyperlapse, the logo was intended to match the color schemes and marry it all together.
Being dubbed as the new ‘King of Social Engagement’, Instagram took over the engagement rate through the exchange of hashtags and visual campaigns which proves to show consumers fondness and trail of decision making towards online shopping and brand support.
But just as how each brand evolves every 5 years, it was time for the old polaroid get its upgrade and be at par with the flatlay trend following Uber, AirBnB and Google.
From its beginnings, Instagram has added the chat feature wherein you may directly message the handle admin, forward a certain photo directly to reference your query, group chat and a much modern dashboard which has become more eye-pleasing and easier to navigate. It still has the simple flat buttons which still highlights what Instagram is for – putting content first.
Just like how you persuade consumers, your strategy may change despite the business plan, adopting what the market needs but the story-telling and content build still remain.
Good news is, you may now follow Instagram matrix adding to the roster of analytics. Hootsuite and Sprout have adopted the data, making your Instagram even more lucrative for your campaign reviews.
What do you think of the new logo?
Kassy Pajarillo is a woman of many hats. She contributes actively to traditional dailies as well as other Digital content pages, handles social media accounts and other marketing needs. A passionate marketing professional continuously learning yet will forever be an hotelier.