Every brand is adopting and switching to the social media game.
Those who haven’t gotten their hands dirty in the digital marketing arena may haven’t been sure what or how social media operates but, in the world of marketing, it’s crucial to live, breathe and eat every effort you pour into it. Traditional advertising avenues – flyers, for example – aren’t yielding much anymore. Especially when you get to compare costs and ROI.
There is no template you can replicate if you’d want to build social media success – except perhaps on the process of signing up on the social media mediums which gives you the access to the party but ask yourselves, once you had it all logged-in “How can we make this campaign successful with social media?”
Just like reading a book, you wouldn’t know the story not until you continuously read the fine print from start to finish. You’d have to give it time, effort, and understanding. The answer is consistency.
Being a digital marketer isn’t an easy task (it may sound like it), it can be intimidating once you’ve jumped ship however in order for you to stay within the groove of the social media party, building an online community takes a lot of cake. You’d need to build trusts, interact, and stay relevant.
Imagine yourself as the introvert who’d need to get out to familiarize your surroundings. If you keep yourself in, nothing will be set free to be explored and be heard. You’ll have to get out there and get yourself known.
Consistency doesn’t mean you’d just have to blab everyday. Allow us to break it down for you:
According to Webster’s Dictionary, Credibility means the ‘quality of being trusted and believed in’ or ‘the quality of being convincing or believable.’ looking after the meaning, credibility is everything a brand should hold, it stands firm on integrity and the heartbeat of your sales process. Your brand should be authentic and answers the question ‘Why should we believe in you?’ which brings us next to.
Managing and curating a brand is building a relationship with your consumers. You’d have to build, develop and grow relationships and interaction. In social media, you may not know them face-to-face but you’d have to speak to them in confidence and should earn their confidence. Invest in building solid relationships.
Just like in staying in a relationship, aside from building confidence and trust. You’d have to be stable for the consumers. You’ll have to secure and empower not just yourselves but also the consumers. Stability becomes the point wherein consumers make bold decisions.
These are the three underlying traits of consistency, and they must be used in every aspect of your social media marketing.
How does your social media marketing should look like?
1. Update Often
Yes, you’d have to post consistently. You’ll need to have it all planned – put it on your calendar, schedule in a reminder, and stay on top of it. You should religiously stick into the plan accordingly. Once you’ve already had your content it, analyze the behavior of your readers and post according to the time and day most of your readers are online to check on your posts. Build a habit around it and it’ll reap heavy benefits.
Remember: Stay Relevant, Valuable and Informative.
2. Humanize efforts
The best Brands show their human side.They tell a story. That story is authentic & real. It’s your story, you’d have to spend time interacting with people who comment or RT content. Acknowledge and make a connection. It’s just like meeting a new friend or having a cup of joe with a client. As a marketer, we have to prove to our online audiences that we are ready, willing and available to them. They bought us, they believed in us, we have to stick through them and their desires. Listen. Thank people profusely.
If you’re working in the service industry – this will strengthen your brand as the brand who listens and shows compassion. People in this age would want to be addressed right away within the silent golden hour.
Nurture your audience, reach out and get to know them. Accept feedback and compliment them. Just like taking good care of a family – you should always show up, and they will, too.
3. Remember your Brand Personality.
You’ve heard about the “brand voice” and have discussed your “brand personality” as you go through your branding and marketing efforts. It’s important that you get to portray according to what you’ve identified as a whole. Your online audience should pinpoint if you’re for the women, men, family, sports or leisure and so on.
If your brand should be witty, your content should always portray its witty side. If it’s serious and bold, your advertisements and content should reflect it accordingly. If you’re handling a medical brand, you should speak and be like doctors online who shows authority and concern.
Use your content to make an impact on people consistently and they will come to you often.