I am still astonished from the week that was when our startup, Honesty Apps (Honesty Worldwide Ltd), conquered two different areas in the metro for a week-long engagement from June 19-24, 2017. Our team breezed and came through with ease. I am still coming down from Negosyo Fair 2017, a government initiated event gathering of entrepreneurs, would-be businessmen, industry experts, companies and Center Business Counsellors and program partners to align, review, and further educate attendees on various seminars about entrepreneurship, leadership and technology, and The Philippine Semiconductor and Electronics Convention and Exhibition’s (PSECE) annual convention of leading technology companies, semiconductor, electronics and suppliers/service providers experience.
With rigorous planning by our clients, participated by 300 exhibitors and forecasted 20,000 attendees on each event; the team exerted more effort on customer service – we provided QR codes to track down log-in and log-out behaviour of attendees and participants, decreased the use of paper for what can be found on your app and elevated a trade show experience within the exhibitors to get to know one another, share announcements and promos as additional mileage for their brand and reached out to attendees in and out of the exhibition halls.
Being a new addition to event planners; education and experience are crucial for us to change the way the events industry viewed planning and execution in the 21st century must be run. Amazingly, watching technology move in action, we delivered more than just providing a platform accessible within your fingertips.
Coming from different regions of the country and Asia, the trade show and community app brought together communities and industry suppliers within a large event. It was inspiring to have witnessed how the attendees, exhibitors and key stakeholders were able to meaningfully connect.
Rethinking the role of mobile apps on your chosen devices, here are few reasons why you should integrate an events platform on your next conference, convention, trade show, summit or organisation.
Establish your Presence & Cut Costs
Run paperless by having all the details you need to expedite on a digital source. Have all information about the event, the program agenda, professional information and presentation slides of your speakers, the floor map and run campaigns in-app through the newsfeed.
Your presence goes beyond event day. Say goodbye to loads of flyers, emailing the organiser to seek for the presentation slides, have direct access to attendees and most of all, be kind to the environment.
Connect with Ease: Proactive Networking
Without the act of awkwardness or hesitation, both attendees and speakers information are provided for in-app which makes it easier to connect. If you missed exchanging business cards, you’d be able to find reference through the app. Also, during panel discussions, the attendees as an audience are allowed to ask questions through the ‘Rooms’ channel provided which are segmented according to topics.
Having the app prior to event day also gives you the chance to prepare for whom you want to meet prior, view each other and converse for a possible break-out session or maybe some coffee talk. Maximising the networking potential is encouraged.
Share Insights & Promotions
We all have adapted the ‘share to friends’ culture wherein status messages and news feeds are populated by snaps of friends, current situation, and ‘subtle’ promotions. Through the newsfeed and push notifications; brands may leverage on sharing their announcements, giveaway and thoughts instantaneously. Gamifying the event in-app increases the engagement.