Reminder: Don’t chase for titles if you’re only after ‘branding rights’ on your resume.
Building your personal brand is no longer a one-way street. The process starts with being aware of who you are and what you have to offer for others but at the same time what the others say about you when you’re not in the room.
I won’t overwhelm you on this post. We’ll focus on an overview which you can use at any point in your career. The Telling portion.
Determine your Attributes
Knowing what your strengths are takes a whole lot of self-awareness however, in order for you to fully laser-focus on your attributes, you’d also need to know who and what you do for others. You can learn a lot about yourself by getting feedback from the people who knows you best.
- How would you describe me in terms of my capabilities?
- If you had to introduce me to professional contacts, what would you tell him/her about me?
- When professionals approaches you, would you recommend me for what?
As you gather descriptions from their feedback, alter the messaging on how you’ll describe yourself on the short description when you introduce yourself. Defining your brand isn’t just about describing yourself, but also reflects your aspirations, motivations and strengths.
It may sound a little too serious at this point but this is basically like the ‘theme’ which breathes your efforts. It doesn’t have to be a sentence. For me, I’ve added Embrace Ambition from last year’s Empower others. Your brand statement should communicate not just who you are today, but who you want to become.
It can also be: Driven leader who excels at leading teams to achieve aggressive goals – and keeping everyone laughing along the way. Short but sweet description of what your goals are for your team at the same time how you’ll be at the work place.
Refine your profiles
Online and offline profiles matter. Your social profiles are an extension of who you are. Now, give that profile a make-over. Communicate your brand and career goals in LinkedIn, express and share your story on achieving your goals, and establish your professional identity, network with professionals online and offline and surround yourself with people whom you would most likely would like to become and influence.
For LinkedIn, this is the bio summary portion. You may opt to highlight your accomplishments in summary, share how you can contribute and give value for others. This can continuously evolve.
Have your profile photo updated with no selfies or cropped-out friends photos, align the photo with how you want to be perceived and ask for endorsements.
Operate under the assumption that if Google can find it, your potential dream client or employer can, too.
The entire social profiles are the telling, now, you better communicate and showcase the Showing. And, you can control and do this by building your own website where you can share your portfolio, what you can bring to the table, samples of your work and services.
No matter what industry you’re in, having to document milestones, achievements and testimonials makes you ahead of the game. People are more visual now than ever.
Activate and Engage
This is where you’ll act as your own marketer. Whether you like it or not, unconsciously or consciously, you are your own marketer. Your social presence and personal website is akin to launching a brand and how you’ll strengthen, introduce and keep it relevant.
- Attend networking events
- share your expertise and learnings
- follow industry influencers and engage
- create content
- Interact – offer your services, for them to experience your expertise and work ethics.
These five steps are great foundation for your personal brand but as you work through them, it will have to continuously evolve. Don’t be afraid to edit as you realize more throughout the process on developing your brand. Listen on what others say, ask for feedback, and grow to scale.
Activating your brand isn’t a one-and-done activity, it requires work weekly, monthly, and yearly basis. In this age where you can drive your own career, don’t let your personal brand be an after thought. Communicate your unique value, vision and persona.
Have fun and seize the day!
Hi I am Kassy Pajarillo. Aged 33, A multi-passionate entrepreneur whose roots came from the hospitality industry and a few start-up ventures. A LinkedIn Personal Branding Trainer. My goal is to take mindful leadership and workplace culture a priority than a second thought; to keep more personal human connection and interaction going; and for everyone to #embraceambition. I have jumped into various businesses not until I found the intersection of all, currently the Chief Encourager of The After Six Club. I have been featured and appeared in numerous media articles, news outlets and I lecture in several universities and speaking opportunities to educate future entrepreneurs and professionals to go for what they immensely love and passionate about.