marketing

Yes, that’s correct. As much as the sales team may have been cursing the Marketing department, it’s actually the fuel that drives sales for the sales to have more. Hence, the number one skill anyone should muster is the Lifeblood of Business: Marketing. No magic pill, just one vital skill that every business owner should...

I have been blogging since 6th grade during the time when coding through DOS, Microsoft interim messenger, and Touch Typing for Beginners was still the ‘it’ thing.  Platforms have already lost its prestige in cyberspace – Angelfire, Geocities, Open Diary, Xanga and the like. Blogging, during such early age, was referred to as a personal journal...

I have been in that shoes before. If you don’t allocate time and effort, it will never happen.  Looking back from the day I jumped into a solopreneur in 2010,  my motivation was running. I wanted to become an athlete, I wanted to have time for my marathon goals, pursue yoga training and become a...

Within the generation of Millenials and Xenellians, everyone needs to catch up or else you’ll find yourself crawling, confused and baffled on how one can catch up on the developments of technology. Just when we thought yahoo groups and google groups were brilliant; the rise of messengers has conquered the need for immediate response and took over...

I have always loved selling and closing a sale – whether it’s a group account for room reservations, products on consignment, or accounts for marketing campaigns – it gives me that jolt of excitement as I associate every sale into winning. However, the commitment of having to sell as the priority of my job scope...

1.       Paperwork is now digital There’s not much use in buying reams of paper and stocking inks for your printer. When you use technology, tasks get a lot easier to do and sharing the work you’ve done turns into a breeze. Sending emails instead of snail mails – just majority of the needed paperwork is...

Being a Marketer means you’d have to operate as if you are the owner of the business; no, in fact, you are accountable and is the owner of the business. It is up to you on how you build awareness, drive interest of the consumers, stabilize recall and ultimately score continuous revenue by helping your...