Oops, Instagram did it again.
Just when we’re all getting used to Snapchat, Instagram has launched Instagram Stories – allowing you to add photos and 10-second video clips to your “story” for all your followers to see. It’s another tool to expose your brand in ‘real time’ and more ‘organic’ than Instagram videos. Stories allows you to clip with your own doodles, captions and stickers saved for display for 24 hours.
Being a marketing practitioner, we all have to be updated on these social media platforms.
If you have an established number of following on Instagram, jumping over to Snapchat wouldn’t be as motivating as continuing what you’ve started on Instagram however if you’re considering the Millenials as your target market; Instagram would become a supplement from your Snapchat and having to consolidate efforts on both channels would expand your reach.
How can it be of help for your campaign? Instagram is great for your business as it gives followers the ability to give honest feedback by sending comments sent directly to your IG inbox compared to Snapchat’s judgement free platform wherein everything else is fleeting, silly and fun.
For the influencers of the brands, Instagram adds more depth to a campaign as it allows your influencer to give them a preview of their life. The option to provide a glimpse into behind-the-scenes of a certain photo or video posted on the Instagram feed; unfiltered, unedited and direct.
Regardless how you’d want to use Instagram Stories, this feature certainly adds up to your tactics for your campaigns.
How do you create your first story?
Where do you start? It’s quite simple. Don’t put too much stress on being in front of the camera, you can shy yourself away from selfies and showcase your surroundings. If you’re on a photoshoot: you can cover the bloopers, behind-the-scenes preparation, and give a preview of what’s to expect on your next instagram video or instagram post.
Of course, this is just a suggestion. When you’re all done, you can tap the checkmark to upload it to your Instagram Story. Voila!
Just like in any other social media channels and practices – consistency is always key. Now, you may not need to post all behind-the-scenes, just be yourself and tell a story. Being an influencer means you’re credible and authentic. Nothing pretentious.
Keep the brands in mind, stay aligned with the setting of the theme/subject, be your own paparazzi by sharing some footage, include your audience to the story and always keep a strong call to action towards your brand.
Do you think Instagram stories is perfect for influencer marketing? Share your thoughts!