Managing social media accounts aren’t as easy as how it looks. It takes a lot of time, effort, analysis and studying to come up with strategies, visual content curation and lest not forget, community management.
Whenever I get asked on how do we get to successfully manage accounts, there’s no template answer nor a go-to response. Setting up the accounts is just a small piece of the execution – the bulk goes to the thought on how to build an audience, engage, develop relationships and to always keep in mind the returns, on ultimately sell.
Where do you start? How do you proceed? putting it into a perspective from old traditional marketing efforts, it applies just the same regardless what industry you’re on, business goals, brand differentiation or principle.
As a freelancer and a team member who had the chance to learn from a systemised organisation. Here are few lessons I’ve learned:
- Be married with your Social Media Accounts – you’ll heave the breathe your campaign. The dedication you put in requires commitment, the kind wherein you’re in for the long ride.
- Educate yourself – This is the beauty of handling social media accounts. There will never be a dull moment nor will you be stuck in routines. The extra learning will engage you, to which you’ll partake for your audience. In terms of your skills, don’t be afraid to explore and try other strategies. Listen to your data and see how they respond. You’ll have to always change up your ways and in principle, progress. See what works and what doesn’t. The social media game differs. You do know Facebook’s algorithms changes almost every 2 weeks. So much room to learn and experience!
- Consistency and Fidelity – I’ve always been told to treat it like marriage (wait, I’m not even there yet!). You’ll have to attend to your brand/business/product’s needs day in and day out, and stay relevant. Posting, answering and being available consistently. Being committed to consistency gives your audience the impression you’d want to impart – reliable and trustworthy. Just like marriage, action speaks louder than words and your words are important the same way you do it.
- Be Ethical – Each business have ethical practice, there are restrictions and marketing ethics to be followed especially when you’re handling medical accounts however in general, you’d have to reputably consider your audience – don’t spam their mails, avoid negativity, be accommodating and receptive, be customer-centric.
- Time and Patience – Nothing in this world can be done overnight, except when you’ve got all the budget to get into the reach you’d want to capture however in terms of returns, you can never cheat a good campaign. Engaging with your audience takes time and patience.
- Manage expectations, It’s all about the budget! – Don’t promise the moon and the stars nor the universe. Organic reach isn’t the way to go anymore especially if you’ve got a steep timeline. Present a budget and where it’ll be used. Boost your campaigns, just like how you seek help to disseminate your flyers back in the day.
What lessons have you learned in managing social media accounts? Would love to exchange thoughts! You may also follow me on twitter: kassypajarillo