I’ve been asked several times by friends who’s venturing into digital on what social ad platforms have I participated on for my clients; my response has never been concrete. Instead, I point out what are the common practices digital marketers go-to for their marketing strategies.
But where do you start? How do you know what is the best platform for your business?
Honestly, there is no direct formula on defining which is the best platform not until you go through social listening (analysis of your digital efforts). Everyone is fixated on content marketing, AD placements shouldn’t be put into shove if your goal needs a mid to highly aggressive turnout.
We’ve identified the effectivity of context according to your niche or to whom would you want to reach, now, let’s go through a breakdown on how you may move forward towards AD platforms.
Just like how traditional practices are placed, think of the cyberspace as all the traditional mediums there is, there was. Where do you see your competitors? Follow them and make use of the metrics as your reference on how the market responds, what their positioning are like, when do they boost their efforts and strategies have they been doing.
Advertising on social media is still pretty new but with the rapid growth and changes on the algorithm; advertising on social media platforms continually changes. You’d have to adopt and maximize each effort plus map out the experience for your target audience.
Facebook has ventured on Pay-Per-Click (PPC) and Pay-Per-Impression (PPI) models. The goal was a drive to your designated sites.
Another, Sponsored content within your timeline which will drive your guest to read furthermore on the content you’ve currently published.
Facebook made it easy for administrators by curating an Ads Manager with choices on what you’d want to drive according to your business needs.
Relative to how Google Adworks campaigns, these efforts targets through your desired keywords and demographics.
Just like traditional practices, these campaigns includes photos, images or videos which are essential and core component of a successful ad campaign. It always needs to be visually appealing and compelling.
Who should advertise on Facebook?
Affordable with promised reach, Facebook ads made it easy to be launched by anyone. Just edit the designated fields, and encode what your budget can partake. Facebook has been a direct go-to strategy for anyone as it hits both B2C or B2B market with metrics for analysis.
These metrics makes it more easier to analyze to spot fixes on the fly to optimize, or correct underperforming ads. It’s not as expensive as day-old advertorial through a newspaper medium, it’s effectivity spreads throughout the days according to your requirement.
If there’s a brand, there’s always a Twitter handle to match.
This medium drives either a conversation or an engagement. Twitter is a great medium to showcase your commercials, direct information dissemination in 140 characters and a much direct foot-forward to whom you’d want to reach.
Consider twitter also as an extension of your customer service department; it’s like speaking to your friends or reaching out to your neighbors if you’ve forgotten or you don’t have their phone numbers.
Why advertise on Twitter?
Let go of cross-posts from Facebook. It doesn’t give you the branding and character it needs. Marketers should advertise on twitter if they need traction and interaction. Hashtags also works best with this tool. Squeeze in your voice in 140 characters.
Now, this effort can be very irritating. If you haven’t heard of the word Interstitial, it’s basically those boxes which pops on a certain page before your proceed. Now, as much as it guarantees visibility, user experience doesn’t give a possible pleasant experience for some (if not, most). However, there’s a way to veer through this effort – same visibility, different execution.
These are ads placed strategically and must be planned thoroughly. You must have a clear vision on what to reach and who to reach. Most who still adopts this tactic are those who aim to sustain branding tailored to their given demographic and defined audience.
Ad banners usually are discussed through partnerships with those who owns specific sites or through an affiliate.
Having to mention few ways on how you can advertise, remember each effort should be accessible to mobile, have quality visuals and content. No one strategy and tactic is the same but these are few methods you may undertake.
Care to share yours?