Because you’re human.
Wait, before you react negatively, hear me out first. You see, Personal Branding is pretty tricky and it’s been a buzzword where everyone’s talking about so much on how to ‘build a brand’ and what it’s about. It says so many things that it often relates to as if you’re launching a product rather than telling the story of who you are, your capabilities, your heart, and your mission.
No, you’re not a soda bottle, makeup primer or food on the menu. You’re a human person who’s got character and personality, you have something to stand up for and advocacies, you believe in something and have non-negotiables but definitely, you are not another thing to sell.
Sure, there are a whole lot of strategic tall about developing a consistent message, following and talking to the right people, knowing your audience and what is useful and according to your mission but as you’re a human being – your perception may also change, and everything else is subject to evolve but your mission and vision will always be what it is as that’s your life’s purpose.
Drew Olanoff said it best in his (admittedly rather ranty) post on TechCrunch.comon this topic:
If you’ve ever asked yourself “Am I a brand?” then the answer is no. You are a person. A person who breathes air like the rest of us, uses the Internet like the rest of us and maybe tweets some awesome stuff. You are not a brand, don’t need a brand management team, don’t need to take personal branding classes and surely don’t ever need to become a “personal branding expert.” [Link]
You don’t have to make yourself commoditized. Building or introduce yourself is not a self-promotion campaign but rather a leadership trait and it happens naturally, the way that you are with consciousness, morals, and values.
But, as you build trust and relationships. Your personal brand (of who you are) should be consistent with the voice that you lead.
In a nutshell, it’s all about self-actualization, self-awareness and knowing you’re worth it, you’ve got a voice to share and you have something to offer that can help others; regardless where that passion takes you.
Go out there and build relationships, serve and be on a mission. That will build your personal brand.
WANT TO BUILD YOUR PERSONAL BRAND?
Are you still struggling with getting the visibility, clarity and the engagement you know your business deserves?
Are you committed and determined to level up, transform and empower your online presence to attract and influence more of the right clients?
YES! Of course, you are! If you’re like my clients, you’re struggling with things like:
- Lack of clarity in your message
- Confused about how to create your narrative
- Don’t know how to grow your email list
- Creating your content (short-term and long-term)
- Making use of different platforms with the same messaging
- Build relationships that generate leads and opportunities
If you think this sounds like you, you’re in luck!
I was also once in your space, didn’t know where to start and how to start. No, you don’t need a website to make your personal brand happen. What you need is YOURSELF.
Claim your FREE DISCOVERY CALL and we can talk about your personal brand and get into a strategy session. You may also book for coaching sessions to guide you through the process, let’s work hand-in-hand, together.